Who owns the diapers & baby wipes brands?
12 diapers & baby wipes brands tracked here are owned by 8 companies; the three largest owners, Kimberly-Clark, Procter & Gamble and Unicharm, control 7 of them (58%) as of Sep 2026.
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12
brands
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8
owning companies
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58%
held by top 3 owners
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0
foreign-owned brands · origin ≠ owner HQ
Biggest owners of diapers & baby wipes brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Kimberly-Clark | 🇺🇸 United States | 3 | GoodNites, Huggies, Pull-Ups |
| 2 | Procter & Gamble | 🇺🇸 United States | 2 | Luvs, Pampers |
| 3 | Unicharm | 🇯🇵 Japan | 2 | MamyPoko, Moony |
| 4 | Bidco Africa | 🇰🇪 Kenya | 1 | Gental Care |
| 5 | Newell Brands | 🇺🇸 United States | 1 | Graco |
| 6 | Kenvue | 🇺🇸 United States | 1 | Johnson's Baby |
| 7 | Kao | 🇯🇵 Japan | 1 | Merries |
| 8 | Square Toiletries | 🇧🇩 Bangladesh | 1 | Supermom |