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Who owns the diapers & baby wipes brands?

10 diapers & baby wipes brands tracked here are owned by 6 companies; the three largest owners, Kimberly-Clark, Procter & Gamble and Unicharm, control 7 of them (70%) as of Sep 2026.

Treemap of diapers & baby wipes brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of diapers & baby wipes brands

#OwnerHQBrands in this categoryExamples
1Kimberly-Clark🇺🇸 United States3GoodNites, Huggies, Pull-Ups
2Procter & Gamble🇺🇸 United States2Luvs, Pampers
3Unicharm🇯🇵 Japan2MamyPoko, Moony
4Newell Brands🇺🇸 United States1Graco
5Kenvue🇺🇸 United States1Johnson's Baby
6Kao🇯🇵 Japan1Merries

All diapers & baby wipes brands and their owners

BrandOwnerSinceOrigin
GoodNitesKimberly-Clark—🇺🇸 United States
GracoNewell Brands—🇺🇸 United States
HuggiesKimberly-Clark—🇺🇸 United States
Johnson's BabyKenvue2023🇺🇸 United States
LuvsProcter & Gamble—🇺🇸 United States
MamyPokoUnicharm—🇯🇵 Japan
MerriesKao—🇯🇵 Japan
MoonyUnicharm—🇯🇵 Japan
PampersProcter & Gamble—🇺🇸 United States
Pull-UpsKimberly-Clark—🇺🇸 United States

Recent diapers & baby wipes deals

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