Who owns GoodNites?
GoodNites is owned by Kimberly-Clark (the United States, NASDAQ: KMB).[1]
Key facts
- Current owner
- Kimberly-Clark Corporation verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Irving, Texas
- Origin
- 🇺🇸 United States
- Founded
- 1994
- Category
- Personal care & beauty › Tissue & paper hygiene › Diapers & baby wipes
- Parent ticker
- NASDAQ: KMB
- Last verified
- · 1 sources
About GoodNites
GoodNites makes absorbent night-time underwear for older children who still wet the bed, a category the company created in 1994 by treating it as a normal developmental stage rather than a medical failure. Kimberly-Clark sells it in sizes for children up to around twelve, and the packaging is deliberately styled to look like ordinary underwear.
Ownership timeline of GoodNites
- 1994 – present Kimberly-Clark [1] verified
Where GoodNites sits in Kimberly-Clark
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kimberly-Clark ownership tree →
Other brands owned by Kimberly-Clark in personal care & beauty
Latest news about GoodNites
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of GoodNites?
The parent company of GoodNites is Kimberly-Clark, a publicly listed company headquartered in the United States.
Is GoodNites American?
Yes. GoodNites originated in the United States in 1994 and its owner, Kimberly-Clark, is also headquartered in the United States.
Is GoodNites still owned by Kimberly-Clark?
Yes. As of 6 September 2026, GoodNites is still owned by Kimberly-Clark. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 6 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.