Johnson's Baby is owned by Kenvue (the United States, NYSE: KVUE), which was separated from Johnson & Johnson on 23 August 2023.[1][2] Before Kenvue, Johnson's Baby was owned by Johnson & Johnson from 1893 to 2023.[2]
Johnson's Baby powder was introduced in 1893 after doctors reported that the talc packaged with medicated plasters soothed irritated skin, and the brand became the archetypal baby toiletries range. Litigation over talc and ovarian cancer led the company to reformulate with cornstarch. The brand moved to Kenvue in 2023.
Johnson & Johnson separated its consumer health business as Kenvue, which listed in May 2023 and was fully split off through an exchange offer completed on 23 August 2023. Tylenol, Band-Aid, Listerine, Neutrogena and Johnson's Baby all moved to the new company.
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Frequently asked questions
Who is the parent company of Johnson's Baby?
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The parent company of Johnson's Baby is Kenvue, a publicly listed company headquartered in the United States.
Is Johnson's Baby owned by Johnson & Johnson?
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No. Johnson's Baby is owned by Kenvue, not Johnson & Johnson. Johnson & Johnson owned Johnson's Baby from 1893 until 2023.
Is Johnson's Baby American?
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Yes. Johnson's Baby originated in the United States in 1893 and its owner, Kenvue, is also headquartered in the United States.
Since when has Kenvue owned Johnson's Baby?
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Kenvue has owned Johnson's Baby since 23 August 2023.
Who owned Johnson's Baby before Kenvue?
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Before Kenvue, Johnson's Baby was owned by Johnson & Johnson from 1893 until 2023.
Is Johnson's Baby still owned by Kenvue?
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Yes. As of 16 September 2026, Johnson's Baby is still owned by Kenvue. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.