Brandtree

Who owns Stayfree?

Stayfree is owned by Kenvue (the United States, NYSE: KVUE), which was separated from Johnson & Johnson on 23 August 2023.[1][2] Before Kenvue, Stayfree was owned by Johnson & Johnson from 1970 to 2023.[2]

Key facts

Current owner
Kenvue Inc. verified
Owned since
· deal details
Previous owner
Johnson & Johnson (1970–2023)
Owner HQ
🇺🇸 United States, Summit, New Jersey
Origin
🇺🇸 United States
Founded
1970
Category
Personal care & beauty › Feminine care & incontinence › Feminine care
Parent ticker
NYSE: KVUE
Last verified
· 2 sources

About Stayfree

Stayfree introduced the first sanitary pad with an adhesive strip in 1970, replacing the belts and pins that the category had required and changing the product fundamentally within a few years. It is now sold mainly in North America, India and Latin America.

Ownership timeline of Stayfree

Owners of Stayfree from 1970 to 2026 Johnson & Johnson 1970–2023; Kenvue 2023–present Johnson & Johnson 197019801990200020102020
  1. 1970 – 2023 Johnson & Johnson — separated out 23 August 2023 [2] verified
  2. 2023 – present Kenvue — separated 23 August 2023 [1][2] verified

Where Stayfree sits in Kenvue

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Stayfree sits in Kenvue Tree of 13 brands under Kenvue. Kenvue Stayfree Aveeno Band-Aid Benadryl Carefree Johnson's Baby and 7 more

Open the full Kenvue ownership tree →

Other brands owned by Kenvue in personal care & beauty

See the full Kenvue brand portfolio (13) →

Deals involving Stayfree

Spin-off closed

Tylenol, Band-Aid, Listerine, Neutrogena, Aveeno, Johnson's Baby, Nicorette, Zyrtec, Motrin, Benadryl, OGX, Carefree and Stayfree separated from Johnson & Johnson

Johnson & Johnson separated its consumer health business as Kenvue, which listed in May 2023 and was fully split off through an exchange offer completed on 23 August 2023. Tylenol, Band-Aid, Listerine, Neutrogena and Johnson's Baby all moved to the new company.

Value
—
Buyer
Kenvue
Regulatory
None recorded

Latest news about Stayfree

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Frequently asked questions

Who is the parent company of Stayfree?

The parent company of Stayfree is Kenvue, a publicly listed company headquartered in the United States.

Is Stayfree American?

Yes. Stayfree originated in the United States in 1970 and its owner, Kenvue, is also headquartered in the United States.

Since when has Kenvue owned Stayfree?

Kenvue has owned Stayfree since 23 August 2023.

Who owned Stayfree before Kenvue?

Before Kenvue, Stayfree was owned by Johnson & Johnson from 1970 until 2023.

Is Stayfree still owned by Kenvue?

Yes. As of 6 September 2026, Stayfree is still owned by Kenvue. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Kenvue Inc. Annual Report on Form 10-K filed 2026-02-20 — SEC EDGAR, SEC Form 10-K, published 20 February 2026; retrieved 6 September 2026.
  2. [2] Kenvue Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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