Who owns the feminine care brands?
14 feminine care brands tracked here are owned by 9 companies; the three largest owners, Procter & Gamble, Kenvue and Square Toiletries, control 7 of them (50%) as of Sep 2026.
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14
brands
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9
owning companies
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50%
held by top 3 owners
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1
foreign-owned brands · origin ≠ owner HQ
Biggest owners of feminine care brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Procter & Gamble | 🇺🇸 United States | 3 | Always, Tampax, Whisper |
| 2 | Kenvue | 🇺🇸 United States | 2 | Carefree, Stayfree |
| 3 | Square Toiletries | 🇧🇩 Bangladesh | 2 | Femina, Senora |
| 4 | Kimberly-Clark | 🇺🇸 United States | 2 | Kotex, U by Kotex |
| 5 | Hemas | 🇱🇰 Sri Lanka | 1 | Fems |
| 6 | Essity | 🇸🇪 Sweden | 1 | Libresse |
| 7 | Edgewell | 🇺🇸 United States | 1 | Playtex |
| 8 | Unicharm | 🇯🇵 Japan | 1 | Sofy |
| 9 | Prestige Consumer Healthcare | 🇺🇸 United States | 1 | Summer's Eve |