Brandtree

Who owns the personal care & beauty brands?

229 personal care & beauty brands tracked here are owned by 44 companies; the three largest owners, Unilever, Procter & Gamble and L'Oréal, control 77 of them (34%) as of Sep 2026.

Treemap of personal care & beauty brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of personal care & beauty brands

#OwnerHQBrands in this categoryExamples
1Unilever🇬🇧 United Kingdom34Axe, Brut, Clear, Close-Up, Degree and 29 more
2Procter & Gamble🇺🇸 United States23Always, Bounty, Braun, Charmin, Crest and 18 more
3L'Oréal🇫🇷 France20Aesop, CeraVe, Essie, Garnier, Kiehl's and 15 more
4Estée Lauder🇺🇸 United States13AERIN, Aveda, Bobbi Brown, Clinique, Darphin and 8 more
5Kimberly-Clark🇺🇸 United States13Andrex, Cottonelle, Depend, GoodNites, Huggies and 8 more
6Colgate-Palmolive🇺🇸 United States10Colgate, Colgate Total, Filorga, Protex, Sanex and 5 more
7Edgewell🇺🇸 United States8Banana Boat, Billie, Cremo, Hawaiian Tropic, Hydro and 3 more
8Coty🇺🇸 United States8Clairol, CoverGirl, Gucci Beauty, Hugo Boss Fragrances, Marc Jacobs Fragrances and 3 more
9Kenvue🇺🇸 United States7Aveeno, Carefree, Johnson's Baby, Listerine, Neutrogena and 2 more
10Puig🇪🇸 Spain7Byredo, Carolina Herrera, Charlotte Tilbury, Dr. Barbara Sturm, Jean Paul Gaultier and 2 more
11Shiseido🇯🇵 Japan6Anessa, Clé de Peau Beauté, Drunk Elephant, NARS, Senka and 1 more
12Kao🇯🇵 Japan6Bioré, Curél, Jergens, John Frieda, Merries and 1 more
13Beiersdorf🇩🇪 Germany6Chantecaille, Coppertone, Eucerin, La Prairie, Labello and 1 more
14Amorepacific🇰🇷 South Korea5COSRX, Etude, Innisfree, Laneige, Sulwhasoo
15Essity🇸🇪 Sweden5Cushelle, Libresse, TENA, Tork, Zewa
16LG H&H🇰🇷 South Korea5Elastine, O HUI, Perioe, The Face Shop, The History of Whoo
17Unicharm🇯🇵 Japan5Lifree, MamyPoko, Moony, Silcot, Sofy
18Reckitt🇬🇧 United Kingdom4Clearasil, Dettol, E45, Veet
19Henkel🇩🇪 Germany4Dial, Schwarzkopf, Syoss, got2b
20KKR🇺🇸 United States4Nioxin, OPI, Wella Professionals, ghd
21Natura &Co🇧🇷 Brazil3Avon, Ekos, Natura
22Church & Dwight🇺🇸 United States3Batiste, Pepsodent (United States), Waterpik
23Marico🇮🇳 India3Livon, Nihar Naturals, Parachute
24e.l.f. Beauty🇺🇸 United States3Naturium, e.l.f. Cosmetics, rhode
25Haleon🇬🇧 United Kingdom3Parodontax, Polident, Sensodyne
26Godrej Consumer🇮🇳 India2Cinthol, Godrej Expert
27Dabur🇮🇳 India2Dabur Red Paste, Vatika
28BIC🇫🇷 France1BIC Razors
29Bath & Body Works🇺🇸 United States1Bath & Body Works
30Bayer🇩🇪 Germany1Bepanthen
31Clorox🇺🇸 United States1Burt's Bees
32Chanel🇬🇧 United Kingdom1Chanel No. 5
33Newell Brands🇺🇸 United States1Graco
34Helen of Troy🇺🇸 United States1Hot Tools
35Orkla🇳🇴 Norway1Jordan
36WD-40 Company🇺🇸 United States1Lava
37Lush🇬🇧 United Kingdom1Lush
38Spectrum Brands🇺🇸 United States1Remington
39Rituals🇳🇱 Netherlands1Rituals
40ITC🇮🇳 India1Savlon
41LVMH🇫🇷 France1Sephora
42Perrigo🇮🇪 Ireland1Steripod
43Prestige Consumer Healthcare🇺🇸 United States1Summer's Eve
44Aurea🇬🇧 United Kingdom1The Body Shop

Sub-categories

All personal care & beauty brands and their owners

BrandOwnerSinceOrigin
AERINEstée Lauder—🇺🇸 United States
AesopL'Oréal2023🇦🇺 Australia
AlwaysProcter & Gamble—🇺🇸 United States
AndrexKimberly-Clark—🇬🇧 United Kingdom
AnessaShiseido—🇯🇵 Japan
AvedaEstée Lauder—🇺🇸 United States
AveenoKenvue2023🇺🇸 United States
AvonNatura &Co2020🇺🇸 United States
AxeUnilever—🇫🇷 France
Banana BoatEdgewell—🇺🇸 United States
Bath & Body WorksBath & Body Works—🇺🇸 United States
BatisteChurch & Dwight—🇬🇧 United Kingdom
BepanthenBayer—🇩🇪 Germany
BIC RazorsBIC—🇫🇷 France
BillieEdgewell2021🇺🇸 United States
BioréKao—🇯🇵 Japan
Bobbi BrownEstée Lauder—🇺🇸 United States
BountyProcter & Gamble—🇺🇸 United States
BraunProcter & Gamble2005🇩🇪 Germany
BrutUnilever—🇺🇸 United States
Burt's BeesClorox2007🇺🇸 United States
ByredoPuig2022🇸🇪 Sweden
CarefreeKenvue2023🇺🇸 United States
Carolina HerreraPuig1995🇺🇸 United States
CeraVeL'Oréal2017🇺🇸 United States
Chanel No. 5Chanel—🇫🇷 France
ChantecailleBeiersdorf2022🇺🇸 United States
Charlotte TilburyPuig2020🇬🇧 United Kingdom
CharminProcter & Gamble—🇺🇸 United States
CintholGodrej Consumer—🇮🇳 India
ClairolCoty2016🇺🇸 United States
Clé de Peau BeautéShiseido—🇯🇵 Japan
ClearUnilever—🇺🇸 United States
ClearasilReckitt—🇺🇸 United States
CliniqueEstée Lauder—🇺🇸 United States
Close-UpUnilever—🇺🇸 United States
ColgateColgate-Palmolive—🇺🇸 United States
Colgate TotalColgate-Palmolive—🇺🇸 United States
CoppertoneBeiersdorf2019🇺🇸 United States
COSRXAmorepacific2023🇰🇷 South Korea
CottonelleKimberly-Clark—🇺🇸 United States
CoverGirlCoty2016🇺🇸 United States
CremoEdgewell2020🇺🇸 United States
CrestProcter & Gamble—🇺🇸 United States
CurélKao—🇯🇵 Japan
CushelleEssity—🇬🇧 United Kingdom
Dabur Red PasteDabur—🇮🇳 India
DarphinEstée Lauder2003🇫🇷 France
DegreeUnilever—🇺🇸 United States
DependKimberly-Clark—🇺🇸 United States
DermalogicaUnilever2015🇺🇸 United States
DettolReckitt—🇬🇧 United Kingdom
DialHenkel2004🇺🇸 United States
DoveUnilever—🇺🇸 United States
Dove Men+CareUnilever—🇺🇸 United States
Dr. Barbara SturmPuig2024🇩🇪 Germany
Drunk ElephantShiseido2019🇺🇸 United States
e.l.f. Cosmeticse.l.f. Beauty—🇺🇸 United States
E45Reckitt—🇬🇧 United Kingdom
EkosNatura &Co—🇧🇷 Brazil
ElastineLG H&H—🇰🇷 South Korea
elmexColgate-Palmolive—🇨🇭 Switzerland
EssieL'Oréal—🇺🇸 United States
Estée LauderEstée Lauder—🇺🇸 United States
EtudeAmorepacific—🇰🇷 South Korea
EucerinBeiersdorf—🇩🇪 Germany
FilorgaColgate-Palmolive2019🇫🇷 France
GarnierL'Oréal—🇫🇷 France
ghdKKR via Wella Company2021🇬🇧 United Kingdom
GilletteProcter & Gamble2005🇺🇸 United States
Godrej ExpertGodrej Consumer—🇮🇳 India
GoodNitesKimberly-Clark—🇺🇸 United States
got2bHenkel—🇩🇪 Germany
GracoNewell Brands—🇺🇸 United States
Gucci BeautyCoty—🇮🇹 Italy
Hawaiian TropicEdgewell—🇺🇸 United States
Head & ShouldersProcter & Gamble—🇺🇸 United States
Herbal EssencesProcter & Gamble—🇺🇸 United States
Hot ToolsHelen of Troy—🇺🇸 United States
Hourglass CosmeticsUnilever2017🇺🇸 United States
HuggiesKimberly-Clark—🇺🇸 United States
Hugo Boss FragrancesCoty—🇩🇪 Germany
HydroEdgewell—🇺🇸 United States
ImpulseUnilever—🇿🇦 South Africa
InnisfreeAmorepacific—🇰🇷 South Korea
IvoryProcter & Gamble—🇺🇸 United States
Jean Paul GaultierPuig2011🇫🇷 France
JergensKao1988🇺🇸 United States
Jo Malone LondonEstée Lauder—🇬🇧 United Kingdom
John FriedaKao2002🇬🇧 United Kingdom
Johnson's BabyKenvue2023🇺🇸 United States
JordanOrkla—🇳🇴 Norway
Kate SomervilleUnilever2015🇺🇸 United States
KérastaseL'Oréal—🇫🇷 France
Kiehl'sL'Oréal—🇺🇸 United States
KleenexKimberly-Clark—🇺🇸 United States
KotexKimberly-Clark—🇺🇸 United States
L'Oréal ParisL'Oréal—🇫🇷 France
La MerEstée Lauder—🇺🇸 United States
La PrairieBeiersdorf—🇨🇭 Switzerland
La Roche-PosayL'Oréal—🇫🇷 France
LabelloBeiersdorf—🇩🇪 Germany
LancômeL'Oréal—🇫🇷 France
LaneigeAmorepacific—🇰🇷 South Korea
LavaWD-40 Company1999🇺🇸 United States
LibresseEssity—🇸🇪 Sweden
LifebuoyUnilever—🇬🇧 United Kingdom
LifreeUnicharm—🇯🇵 Japan
ListerineKenvue2023🇺🇸 United States
Living ProofUnilever2016🇺🇸 United States
LivonMarico—🇮🇳 India
LushLush—🇬🇧 United Kingdom
LuvsProcter & Gamble—🇺🇸 United States
LuxUnilever—🇬🇧 United Kingdom
LynxUnilever—🇬🇧 United Kingdom
M·A·CEstée Lauder—🇨🇦 Canada
MamyPokoUnicharm—🇯🇵 Japan
Marc Jacobs FragrancesCoty—🇺🇸 United States
MatrixL'Oréal2000🇺🇸 United States
Max FactorCoty2016🇺🇸 United States
MaybellineL'Oréal—🇺🇸 United States
meridolColgate-Palmolive2004🇨🇭 Switzerland
MerriesKao—🇯🇵 Japan
MixaL'Oréal—🇫🇷 France
Molton BrownKao2005🇬🇧 United Kingdom
MoonyUnicharm—🇯🇵 Japan
MuradUnilever2015🇺🇸 United States
NARSShiseido2000🇺🇸 United States
NativeProcter & Gamble2017🇺🇸 United States
NaturaNatura &Co—🇧🇷 Brazil
Naturiume.l.f. Beauty2023🇺🇸 United States
NeutrogenaKenvue2023🇺🇸 United States
NexxusUnilever2011🇺🇸 United States
Nihar NaturalsMarico2006🇮🇳 India
Nina RicciPuig1998🇫🇷 France
NioxinKKR via Wella Company2021🇺🇸 United States
NiveaBeiersdorf—🇩🇪 Germany
NYX Professional MakeupL'Oréal—🇺🇸 United States
O HUILG H&H—🇰🇷 South Korea
OGXKenvue2023🇺🇸 United States
OlayProcter & Gamble—🇿🇦 South Africa
Old SpiceProcter & Gamble—🇺🇸 United States
OPIKKR via Wella Company2021🇺🇸 United States
Oral-BProcter & Gamble2005🇺🇸 United States
OriginsEstée Lauder—🇺🇸 United States
PampersProcter & Gamble—🇺🇸 United States
PanteneProcter & Gamble—🇨🇭 Switzerland
ParachuteMarico—🇮🇳 India
ParodontaxHaleon2022🇩🇪 Germany
Paula's ChoiceUnilever2021🇺🇸 United States
PepsodentUnilever—🇺🇸 United States
Pepsodent (United States)Church & Dwight—🇺🇸 United States
PerioeLG H&H—🇰🇷 South Korea
PlaytexEdgewell—🇺🇸 United States
PoiseKimberly-Clark—🇺🇸 United States
PolidentHaleon2022🇺🇸 United States
Pond'sUnilever—🇺🇸 United States
ProtexColgate-Palmolive—🇺🇸 United States
PuffsProcter & Gamble—🇺🇸 United States
Pull-UpsKimberly-Clark—🇺🇸 United States
RabannePuig—🇪🇸 Spain
RadoxUnilever—🇬🇧 United Kingdom
RedkenL'Oréal—🇺🇸 United States
RemingtonSpectrum Brands—🇺🇸 United States
RexonaUnilever—🇦🇺 Australia
rhodee.l.f. Beauty2025🇺🇸 United States
Rimmel LondonCoty1996🇬🇧 United Kingdom
RitualsRituals—🇳🇱 Netherlands
SafeguardProcter & Gamble—🇺🇸 United States
Sally HansenCoty2008🇺🇸 United States
SanexColgate-Palmolive2011🇪🇸 Spain
SavlonITC2015🇬🇧 United Kingdom
SchickEdgewell—🇺🇸 United States
SchwarzkopfHenkel—🇩🇪 Germany
ScottKimberly-Clark1995🇺🇸 United States
SecretProcter & Gamble—🇺🇸 United States
SenkaShiseido—🇯🇵 Japan
SensodyneHaleon2022🇺🇸 United States
SephoraLVMH—🇫🇷 France
SheaMoistureUnilever2017🇺🇸 United States
ShiseidoShiseido—🇯🇵 Japan
shu uemuraL'Oréal2004🇯🇵 Japan
SignalUnilever—🇺🇸 United States
SilcotUnicharm—🇯🇵 Japan
SimpleUnilever2011🇬🇧 United Kingdom
SK-IIProcter & Gamble—🇯🇵 Japan
SkinCeuticalsL'Oréal—🇺🇸 United States
SoftsoapColgate-Palmolive—🇺🇸 United States
SofyUnicharm—🇯🇵 Japan
Speed StickColgate-Palmolive—🇺🇸 United States
St. IvesUnilever2011🇺🇸 United States
StayfreeKenvue2023🇺🇸 United States
SteripodPerrigo—🇬🇧 United Kingdom
SuaveUnilever—🇺🇸 United States
SulwhasooAmorepacific—🇰🇷 South Korea
Summer's EvePrestige Consumer Healthcare—🇺🇸 United States
SunsilkUnilever—🇬🇧 United Kingdom
SureUnilever—🇬🇧 United Kingdom
SyossHenkel—🇩🇪 Germany
TampaxProcter & Gamble—🇺🇸 United States
TatchaUnilever2019🇺🇸 United States
TENAEssity—🇸🇪 Sweden
ThayersL'Oréal2022🇺🇸 United States
The Body ShopAurea2024🇬🇧 United Kingdom
The Face ShopLG H&H2010🇰🇷 South Korea
The History of WhooLG H&H—🇰🇷 South Korea
The OrdinaryEstée Lauder2021🇨🇦 Canada
Tom Ford BeautyEstée Lauder2023🇺🇸 United States
Tom's of MaineColgate-Palmolive2006🇺🇸 United States
Too FacedEstée Lauder2016🇺🇸 United States
TorkEssity—🇸🇪 Sweden
TRESemméUnilever2011🇺🇸 United States
U by KotexKimberly-Clark—🇺🇸 United States
Urban DecayL'Oréal—🇺🇸 United States
VaselineUnilever—🇺🇸 United States
VatikaDabur—🇮🇳 India
VeetReckitt—🇫🇷 France
VenusProcter & Gamble2005🇺🇸 United States
VichyL'Oréal—🇫🇷 France
VivaKimberly-Clark—🇺🇸 United States
VO5Unilever2011🇺🇸 United States
WaterpikChurch & Dwight2017🇺🇸 United States
Wella ProfessionalsKKR via Wella Company2021🇩🇪 Germany
Wet OnesEdgewell—🇺🇸 United States
WhisperProcter & Gamble—🇮🇳 India
WypAllKimberly-Clark—🇺🇸 United States
Yves Saint Laurent BeautéL'Oréal—🇫🇷 France
ZendiumUnilever—🇳🇱 Netherlands
ZewaEssity—🇩🇪 Germany

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