Who owns Viva?
Viva is owned by Kimberly-Clark (the United States, NASDAQ: KMB).[1]
Key facts
- Current owner
- Kimberly-Clark Corporation verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Irving, Texas
- Origin
- 🇺🇸 United States
- Founded
- 1980
- Category
- Personal care & beauty › Tissue & paper hygiene › Facial tissue & toilet paper
- Parent ticker
- NASDAQ: KMB
- Last verified
- · 1 sources
About Viva
Viva is a paper towel made from a cloth-like sheet rather than a quilted one, sold on being able to scrub without falling apart. It is Kimberly-Clark's answer to Procter & Gamble's Bounty in North America. The cloth-like sheet is made by a different forming process from conventional towel, which is what allows it to be scrubbed.
Ownership timeline of Viva
- 1980 – present Kimberly-Clark [1] verified
Where Viva sits in Kimberly-Clark
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kimberly-Clark ownership tree →
Other brands owned by Kimberly-Clark in personal care & beauty
Latest news about Viva
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Frequently asked questions
Who is the parent company of Viva?
The parent company of Viva is Kimberly-Clark, a publicly listed company headquartered in the United States.
Is Viva American?
Yes. Viva originated in the United States in 1980 and its owner, Kimberly-Clark, is also headquartered in the United States.
Is Viva still owned by Kimberly-Clark?
Yes. As of 6 September 2026, Viva is still owned by Kimberly-Clark. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kimberly-Clark Corporation Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 6 September 2026.
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