Who owns Cushelle?
Cushelle is owned by Essity (Sweden, STO: ESSITY-B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Essity AB reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2010
- Category
- Personal care & beauty › Tissue & paper hygiene › Facial tissue & toilet paper
- Parent ticker
- STO: ESSITY-B
- Last verified
- · 1 sources
About Cushelle
Cushelle is a British toilet tissue brand launched in 2010, when Essity's predecessor renamed the Charmin business it had bought from Procter & Gamble. Its koala mascot replaced the bears that Procter & Gamble had used and continues to use elsewhere.
Ownership timeline of Cushelle
Where Cushelle sits in Essity
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Essity ownership tree →
Other brands owned by Essity in personal care & beauty
Latest news about Cushelle
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Frequently asked questions
Who is the parent company of Cushelle?
The parent company of Cushelle is Essity, a publicly listed company headquartered in Sweden.
Is Cushelle British or Swedish?
Cushelle originated in the United Kingdom in 2010, but it is owned today by Essity, which is headquartered in Sweden. So Cushelle is a British-origin brand under Swedish ownership.
Is Cushelle still owned by Essity?
Yes. As of 6 September 2026, Cushelle is still owned by Essity. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Essity AB Annual and Sustainability Report 2025 — Essity AB, Annual report, published 5 March 2026; retrieved 6 September 2026.
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