Brandtree

Who owns Charmin?

Charmin is owned by Procter & Gamble (the United States, NYSE: PG).[1]

Key facts

Current owner
The Procter & Gamble Company verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, Cincinnati, Ohio
Origin
🇺🇸 United States
Founded
1928
Category
Personal care & beautyTissue & paper hygieneFacial tissue & toilet paper
Parent ticker
NYSE: PG
Last verified
· 1 sources

About Charmin

Charmin is an American toilet paper brand founded in 1928, whose name came from a comment that the packaging design was charming. Procter & Gamble acquired it in 1957. Its long-running advertising, in which a shopkeeper begged customers not to squeeze the product, ran for more than twenty years.

Ownership timeline of Charmin

Owners of Charmin from 1928 to 2026 Procter & Gamble 1928–present Procter & Gamble 19401960198020002020
  1. 1928 – present Procter & Gamble [1] verified

Where Charmin sits in Procter & Gamble

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Charmin sits in Procter & Gamble Tree of 38 brands under Procter & Gamble. Procter & Gamble Charmin Align Always Ariel Bounce Bounty and 32 more

Open the full Procter & Gamble ownership tree →

Other brands owned by Procter & Gamble in personal care & beauty

See the full Procter & Gamble brand portfolio (38) →

Latest news about Charmin

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Frequently asked questions

Who is the parent company of Charmin?

The parent company of Charmin is Procter & Gamble, a publicly listed company headquartered in the United States.

Is Charmin American?

Yes. Charmin originated in the United States in 1928 and its owner, Procter & Gamble, is also headquartered in the United States.

Is Charmin still owned by Procter & Gamble?

Yes. As of 6 September 2026, Charmin is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.

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