Who owns Native?
Native is owned by Procter & Gamble (the United States, NYSE: PG), which has owned the brand since 15 November 2017.[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 2015
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Native
Native makes aluminium-free deodorant, founded in 2015 and sold directly to consumers online before entering retail. Procter & Gamble acquired the business in 2017 for around $100 million, an unusually small purchase for the company and one made to learn how direct-to-consumer brands operate.
Ownership timeline of Native
- 2017 – present Procter & Gamble [1] verified
Where Native sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
Other brands owned by Procter & Gamble in personal care & beauty
Latest news about Native
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Frequently asked questions
Who is the parent company of Native?
The parent company of Native is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Native American?
Yes. Native originated in the United States in 2015 and its owner, Procter & Gamble, is also headquartered in the United States.
Since when has Procter & Gamble owned Native?
Procter & Gamble has owned Native since 15 November 2017.
Is Native still owned by Procter & Gamble?
Yes. As of 16 September 2026, Native is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 16 September 2026.
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