Procter & Gamble acquires Gillette, Oral-B, Braun and Venus
Procter & Gamble acquired The Gillette Company in an all-stock deal, adding razors, Oral-B and Braun and making it the largest consumer goods company in the world at the time. Regulators required divestitures in electric toothbrushes and deodorants.
- Value
- $57bn
- Buyer
- Procter & Gamble
- Seller
- The Gillette Company
- Regulatory
- None recorded