Who owns Ariel?
Ariel is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1967
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Ariel
Ariel is Procter & Gamble's flagship laundry detergent across Europe, Latin America, the Middle East and South Asia, launched in the United Kingdom in 1967 as one of the first detergents with enzymes to break down protein stains. It sits alongside Tide, which occupies the same position in North America.
Ownership timeline of Ariel
- ? – present Procter & Gamble [1] verified
Where Ariel sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
Other brands owned by Procter & Gamble in home care
Latest news about Ariel
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Official recalls involving Ariel products
1 recall notice from government regulators matched to Ariel. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Tide Pods, Gain Flings, Ace Pods and Ariel Pods liquid laundry detergent packets packaged in flexible film bags. This recall announcement applies only to bags… — CPSC,
Reason given: The outer packaging meant to prevent access to the contents can split open near the zipper track, posing a risk of serious injury to children and other vulnerable populations if…
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Ariel?
The parent company of Ariel is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Ariel British or American?
Ariel originated in the United Kingdom in 1967, but it is owned today by Procter & Gamble, which is headquartered in the United States. So Ariel is a British-origin brand under American ownership.
Is Ariel still owned by Procter & Gamble?
Yes. As of 16 September 2026, Ariel is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 16 September 2026.
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