Who owns the laundry detergent brands?
20 laundry detergent brands tracked here are owned by 11 companies; the three largest owners, Alicorp, Procter & Gamble and Lion, control 9 of them (45%) as of Sep 2026.
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20
brands
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11
owning companies
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45%
held by top 3 owners
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3
foreign-owned brands · origin ≠ owner HQ
Biggest owners of laundry detergent brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Alicorp | 🇵🇪 Peru | 4 | Bolívar, Marsella, Opal, Patito |
| 2 | Procter & Gamble | 🇺🇸 United States | 3 | Ariel, Gain, Tide |
| 3 | Lion | 🇯🇵 Japan | 2 | Acron, TOP |
| 4 | Bidco Africa | 🇰🇪 Kenya | 2 | Msafi, White Star |
| 5 | Unilever | 🇬🇧 United Kingdom | 2 | OMO, Persil |
| 6 | Henkel | 🇩🇪 Germany | 2 | Persil (Henkel), Purex |
| 7 | Church & Dwight | 🇺🇸 United States | 1 | Arm & Hammer |
| 8 | Kao | 🇯🇵 Japan | 1 | Attack |
| 9 | Square Toiletries | 🇧🇩 Bangladesh | 1 | Chaka |
| 10 | Hemas | 🇱🇰 Sri Lanka | 1 | Diva |
| 11 | Reckitt | 🇬🇧 United Kingdom | 1 | Woolite |