Who owns the laundry detergent brands?
10 laundry detergent brands tracked here are owned by 6 companies; the three largest owners, Procter & Gamble, Unilever and Henkel, control 7 of them (70%) as of Sep 2026.
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10
brands
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6
owning companies
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70%
held by top 3 owners
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3
foreign-owned brands · origin ≠ owner HQ
Biggest owners of laundry detergent brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Procter & Gamble | 🇺🇸 United States | 3 | Ariel, Gain, Tide |
| 2 | Unilever | 🇬🇧 United Kingdom | 2 | OMO, Persil |
| 3 | Henkel | 🇩🇪 Germany | 2 | Persil (Henkel), Purex |
| 4 | Church & Dwight | 🇺🇸 United States | 1 | Arm & Hammer |
| 5 | Kao | 🇯🇵 Japan | 1 | Attack |
| 6 | Reckitt | 🇬🇧 United Kingdom | 1 | Woolite |