Who owns Purex?
Purex is owned by Henkel (Germany, XETRA: HEN3), which has owned the brand since 30 March 2004.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Henkel AG & Co. KGaA reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇩🇪 Germany, Düsseldorf
- Origin
- 🇺🇸 United States
- Founded
- 1922
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- XETRA: HEN3
- Last verified
- · 1 sources
About Purex
Purex is a value laundry detergent brand in North America dating to 1922, originally a bleach before extending into detergent. It is positioned below premium brands on price and sold on cost per wash. Henkel acquired it with The Dial Corporation in 2004.
Ownership timeline of Purex
Where Purex sits in Henkel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Henkel ownership tree →
Other brands owned by Henkel in home care
Latest news about Purex
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Purex?
The parent company of Purex is Henkel, a publicly listed company headquartered in Germany.
Is Purex American or German?
Purex originated in the United States in 1922, but it is owned today by Henkel, which is headquartered in Germany. So Purex is an American-origin brand under German ownership.
Since when has Henkel owned Purex?
Henkel has owned Purex since 30 March 2004.
Is Purex still owned by Henkel?
Yes. As of 16 September 2026, Purex is still owned by Henkel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Henkel AG & Co. KGaA Annual Report 2025 — Henkel AG & Co. KGaA, Annual report, published 5 March 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.