Who owns American Girl?
American Girl is owned by Mattel (the United States, NASDAQ: MAT), which has owned the brand since 1 July 1998.[1] American Girl was founded in 1986 in the United States and was independent until 1998.
Key facts
- Current owner
- Mattel, Inc. verified
- Owned since
- Previous owner
- Independent (1986–1998)
- Owner HQ
- 🇺🇸 United States, El Segundo, California
- Origin
- 🇺🇸 United States
- Founded
- 1986
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- NASDAQ: MAT
- Last verified
- · 1 sources
About American Girl
American Girl sells dolls with accompanying historical fiction, each character set in a particular period of American history, and operates flagship shops with cafés and hair salons for the dolls. Mattel acquired the company in 1998. The books address subjects such as slavery, the Depression and internment, which is unusual for a toy line aimed at young children.
Ownership timeline of American Girl
Where American Girl sits in Mattel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Mattel in home care
Latest news about American Girl
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Frequently asked questions
Who is the parent company of American Girl?
The parent company of American Girl is Mattel, a publicly listed company headquartered in the United States.
Is American Girl American?
Yes. American Girl originated in the United States in 1986 and its owner, Mattel, is also headquartered in the United States.
Since when has Mattel owned American Girl?
Mattel has owned American Girl since 1 July 1998.
Who owned American Girl before Mattel?
American Girl was an independent company from its founding in 1986 until Mattel acquired it in 1998.
Is American Girl still owned by Mattel?
Yes. As of 6 September 2026, American Girl is still owned by Mattel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.
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