Who owns Barbie?
Barbie is owned by Mattel (the United States, NASDAQ: MAT).[1]
Key facts
- Current owner
- Mattel, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, El Segundo, California
- Origin
- 🇺🇸 United States
- Founded
- 1959
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- NASDAQ: MAT
- Last verified
- · 1 sources
About Barbie
Barbie was launched in 1959 after co-founder Ruth Handler noticed her daughter preferred giving adult roles to paper dolls, and based the figure on a German novelty doll. The 2023 film grossed over a billion dollars and materially changed the company's strategy.
Ownership timeline of Barbie
Where Barbie sits in Mattel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mattel ownership tree →
Other brands owned by Mattel in home care
Latest news about Barbie
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Frequently asked questions
Who is the parent company of Barbie?
The parent company of Barbie is Mattel, a publicly listed company headquartered in the United States.
Is Barbie American?
Yes. Barbie originated in the United States in 1959 and its owner, Mattel, is also headquartered in the United States.
Is Barbie still owned by Mattel?
Yes. As of 6 September 2026, Barbie is still owned by Mattel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mattel, Inc. Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.
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