Every brand Mattel owns
6 brands, sorted alphabetically. Brands with their own page link through; others are listed here with their source. See the company profile and ownership tree.
| Brand | Category | Origin | Held via | Stake | Since | Confidence | Source |
|---|---|---|---|---|---|---|---|
| American Girl | Writing instruments & office | 🇺🇸 United States | Direct | 100% | 1998 | verified | SEC EDGAR, Feb 2026 |
| Barbie | Writing instruments & office | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| Fisher-Price | Writing instruments & office | 🇺🇸 United States | Direct | 100% | 1993 | verified | SEC EDGAR, Feb 2026 |
| Hot Wheels | Writing instruments & office | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| Matchbox | Writing instruments & office | 🇬🇧 United Kingdom | Direct | 100% | 1997 | verified | SEC EDGAR, Feb 2026 |
| UNO | Writing instruments & office | 🇺🇸 United States | Direct | 100% | 1992 | verified | SEC EDGAR, Feb 2026 |