Brandtree

Who owns the household goods & storage brands?

85 household goods & storage brands tracked here are owned by 34 companies; the three largest owners, Groupe SEB, Newell Brands and Mattel, control 20 of them (24%) as of Sep 2026.

Treemap of household goods & storage brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of household goods & storage brands

#OwnerHQBrands in this categoryExamples
1Groupe SEB🇫🇷 France7All-Clad, Instant Pot, Krups, Moulinex, Rowenta and 2 more
2Newell Brands🇺🇸 United States7Coleman, Contigo, Crock-Pot, Paper Mate, Rubbermaid and 2 more
3Mattel🇺🇸 United States6American Girl, Barbie, Fisher-Price, Hot Wheels, Matchbox and 1 more
4Hasbro🇺🇸 United States6Dungeons & Dragons, Magic: The Gathering, Monopoly, Nerf, Play-Doh and 1 more
5Whirlpool🇺🇸 United States6Hotpoint, Indesit, JennAir, KitchenAid, Maytag and 1 more
6Electrolux🇸🇪 Sweden4AEG, Electrolux, Frigidaire, Zanussi
7De'Longhi🇮🇹 Italy4Braun Household, De'Longhi, Eversys, Kenwood
8Energizer Holdings🇺🇸 United States4Energizer, Eveready, Rayovac, Varta
9Clorox🇺🇸 United States3Brita, Glad, Kingsford
10Reynolds Consumer Products🇺🇸 United States3Hefty, Presto, Reynolds Wrap
11Helen of Troy🇺🇸 United States3Hydro Flask, OXO (kitchenware), PUR
12The LEGO Group🇩🇰 Denmark3LEGO, LEGO DUPLO, LEGO Technic
13Henkel🇩🇪 Germany3Loctite, Pattex, Pritt
14WD-40 Company🇺🇸 United States23-IN-ONE, WD-40
15BIC🇫🇷 France2BIC Cristal, BIC Lighter
16Inter IKEA🇳🇱 Netherlands2BILLY, IKEA
17Techtronic Industries🇭🇰 Hong Kong2Hoover, Vax
18SharkNinja🇺🇸 United States2Ninja, Shark
19Amazon🇺🇸 United States1Amazon Basics
20BISSELL🇺🇸 United States1BISSELL
21Stanley Black & Decker🇺🇸 United States1Black+Decker
22ITC🇮🇳 India1Classmate
23Berkshire Hathaway🇺🇸 United States1Duracell
24Dyson🇸🇬 Singapore1Dyson
25Spectrum Brands🇺🇸 United States1George Foreman Grill
26Richemont🇨🇭 Switzerland1Montblanc
27PepsiCo🇺🇸 United States1SodaStream
28Victorinox🇨🇭 Switzerland1Swiss Army Knife
29Tupperware Brands🇺🇸 United States1Tupperware
30Bath & Body Works🇺🇸 United States1White Barn
31Inditex🇪🇸 Spain1Zara Home
32SC Johnson🇺🇸 United States1Ziploc
33Zippo🇺🇸 United States1Zippo
34Beiersdorf🇩🇪 Germany1tesa

Sub-categories

All household goods & storage brands and their owners

BrandOwnerSinceOrigin
3-IN-ONEWD-40 Company1995🇺🇸 United States
AEGElectrolux1994🇩🇪 Germany
All-CladGroupe SEB2004🇺🇸 United States
Amazon BasicsAmazon—🇺🇸 United States
American GirlMattel1998🇺🇸 United States
BarbieMattel—🇺🇸 United States
BIC CristalBIC—🇫🇷 France
BIC LighterBIC—🇫🇷 France
BILLYInter IKEA—🇸🇪 Sweden
BISSELLBISSELL—🇺🇸 United States
Black+DeckerStanley Black & Decker2010🇺🇸 United States
Braun HouseholdDe'Longhi—🇩🇪 Germany
BritaClorox—🇩🇪 Germany
ClassmateITC—🇮🇳 India
ColemanNewell Brands2016🇺🇸 United States
ContigoNewell Brands2016🇺🇸 United States
Crock-PotNewell Brands2016🇺🇸 United States
De'LonghiDe'Longhi—🇮🇹 Italy
Dungeons & DragonsHasbro1999🇺🇸 United States
DuracellBerkshire Hathaway2016🇺🇸 United States
DysonDyson—🇬🇧 United Kingdom
ElectroluxElectrolux—🇸🇪 Sweden
EnergizerEnergizer Holdings—🇺🇸 United States
EvereadyEnergizer Holdings—🇺🇸 United States
EversysDe'Longhi2021🇨🇭 Switzerland
Fisher-PriceMattel1993🇺🇸 United States
FrigidaireElectrolux1986🇺🇸 United States
George Foreman GrillSpectrum Brands—🇺🇸 United States
GladClorox—🇺🇸 United States
HeftyReynolds Consumer Products—🇺🇸 United States
HooverTechtronic Industries—🇺🇸 United States
Hot WheelsMattel—🇺🇸 United States
HotpointWhirlpool2014🇬🇧 United Kingdom
Hydro FlaskHelen of Troy2016🇺🇸 United States
IKEAInter IKEA—🇸🇪 Sweden
IndesitWhirlpool2014🇮🇹 Italy
Instant PotGroupe SEB2023🇨🇦 Canada
JennAirWhirlpool—🇺🇸 United States
KenwoodDe'Longhi2001🇬🇧 United Kingdom
KingsfordClorox—🇺🇸 United States
KitchenAidWhirlpool1986🇺🇸 United States
KrupsGroupe SEB2001🇩🇪 Germany
LEGOThe LEGO Group—🇩🇰 Denmark
LEGO DUPLOThe LEGO Group—🇩🇰 Denmark
LEGO TechnicThe LEGO Group—🇩🇰 Denmark
LoctiteHenkel—🇺🇸 United States
Magic: The GatheringHasbro1999🇺🇸 United States
MatchboxMattel1997🇬🇧 United Kingdom
MaytagWhirlpool2006🇺🇸 United States
MonopolyHasbro—🇺🇸 United States
MontblancRichemont—🇩🇪 Germany
MoulinexGroupe SEB2001🇫🇷 France
NerfHasbro—🇺🇸 United States
NinjaSharkNinja—🇺🇸 United States
OXO (kitchenware)Helen of Troy2004🇺🇸 United States
Paper MateNewell Brands—🇺🇸 United States
PattexHenkel—🇩🇪 Germany
Play-DohHasbro—🇺🇸 United States
PrestoReynolds Consumer Products—🇺🇸 United States
PrittHenkel—🇩🇪 Germany
PURHelen of Troy2012🇺🇸 United States
RayovacEnergizer Holdings2019🇺🇸 United States
Reynolds WrapReynolds Consumer Products—🇺🇸 United States
RowentaGroupe SEB1988🇩🇪 Germany
RubbermaidNewell Brands—🇺🇸 United States
SharkSharkNinja—🇺🇸 United States
SharpieNewell Brands—🇺🇸 United States
SodaStreamPepsiCo2018🇮🇱 Israel
Swiss Army KnifeVictorinox—🇨🇭 Switzerland
TefalGroupe SEB—🇫🇷 France
tesaBeiersdorf—🇩🇪 Germany
TransformersHasbro—🇺🇸 United States
TupperwareTupperware Brands—🇺🇸 United States
UNOMattel1992🇺🇸 United States
VartaEnergizer Holdings2019🇩🇪 Germany
VaxTechtronic Industries1999🇬🇧 United Kingdom
WD-40WD-40 Company—🇺🇸 United States
WhirlpoolWhirlpool—🇺🇸 United States
White BarnBath & Body Works—🇺🇸 United States
WMFGroupe SEB2016🇩🇪 Germany
Yankee CandleNewell Brands2016🇺🇸 United States
ZanussiElectrolux1984🇮🇹 Italy
Zara HomeInditex—🇪🇸 Spain
ZiplocSC Johnson1998🇺🇸 United States
ZippoZippo—🇺🇸 United States

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