Brandtree

Who owns the household goods & storage brands?

128 household goods & storage brands tracked here are owned by 44 companies; the three largest owners, Arçelik, Midea and Haier, control 28 of them (22%) as of Sep 2026.

Treemap of household goods & storage brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of household goods & storage brands

#OwnerHQBrands in this categoryExamples
1Arçelik🇹🇷 Turkey13Arctic, Arçelik, Bauknecht, Beko, Blomberg and 8 more
2Midea🇨🇳 China8COLMO, Comfee, Eureka, Little Swan, Midea and 3 more
3Haier🇨🇳 China7AQUA, Candy, Casarte, Fisher & Paykel, Haier and 2 more
4Groupe SEB🇫🇷 France7All-Clad, Instant Pot, Krups, Moulinex, Rowenta and 2 more
5Newell Brands🇺🇸 United States7Coleman, Contigo, Crock-Pot, Paper Mate, Rubbermaid and 2 more
6Mattel🇺🇸 United States6American Girl, Barbie, Fisher-Price, Hot Wheels, Matchbox and 1 more
7Hasbro🇺🇸 United States6Dungeons & Dragons, Magic: The Gathering, Monopoly, Nerf, Play-Doh and 1 more
8Amica🇵🇱 Poland5Amica, CDA, Fagor, Gram, Hansa
9Electrolux🇸🇪 Sweden4AEG, Electrolux, Frigidaire, Zanussi
10De'Longhi🇮🇹 Italy4Braun Household, De'Longhi, Eversys, Kenwood
11Vestel🇹🇷 Turkey4Cylinda, Regal, Vestel, Vestfrost
12Energizer Holdings🇺🇸 United States4Energizer, Eveready, Rayovac, Varta
13Ledesma🇦🇷 Argentina4Gloria, Ledesma NAT, Punax, Éxito
14Whirlpool🇺🇸 United States4JennAir, KitchenAid, Maytag, Whirlpool
15Clorox🇺🇸 United States3Brita, Glad, Kingsford
16Reynolds Consumer Products🇺🇸 United States3Hefty, Presto, Reynolds Wrap
17Helen of Troy🇺🇸 United States3Hydro Flask, OXO (kitchenware), PUR
18The LEGO Group🇩🇰 Denmark3LEGO, LEGO DUPLO, LEGO Technic
19Henkel🇩🇪 Germany3Loctite, Pattex, Pritt
20WD-40 Company🇺🇸 United States23-IN-ONE, WD-40
21BIC🇫🇷 France2BIC Cristal, BIC Lighter
22Inter IKEA🇳🇱 Netherlands2BILLY, IKEA
23Techtronic Industries🇭🇰 Hong Kong2Hoover, Vax
24SharkNinja🇺🇸 United States2Ninja, Shark
25Amazon🇺🇸 United States1Amazon Basics
26Hemas🇱🇰 Sri Lanka1Atlas
27BISSELL🇺🇸 United States1BISSELL
28Stanley Black & Decker🇺🇸 United States1Black+Decker
29ITC🇮🇳 India1Classmate
30Berkshire Hathaway🇺🇸 United States1Duracell
31Dyson🇸🇬 Singapore1Dyson
32Spectrum Brands🇺🇸 United States1George Foreman Grill
33Richemont🇨🇭 Switzerland1Montblanc
34Olympic Industries🇧🇩 Bangladesh1Olympic
35Picea🇨🇳 China1Roomba
36PepsiCo🇺🇸 United States1SodaStream
37Victorinox🇨🇭 Switzerland1Swiss Army Knife
38Strauss Group🇮🇱 Israel1Tami4
39Tupperware Brands🇺🇸 United States1Tupperware
40Bath & Body Works🇺🇸 United States1White Barn
41Inditex🇪🇸 Spain1Zara Home
42SC Johnson🇺🇸 United States1Ziploc
43Zippo🇺🇸 United States1Zippo
44Beiersdorf🇩🇪 Germany1tesa

Sub-categories

All household goods & storage brands and their owners

BrandOwnerSinceOrigin
3-IN-ONEWD-40 Company1995🇺🇸 United States
AEGElectrolux1994🇩🇪 Germany
All-CladGroupe SEB2004🇺🇸 United States
Amazon BasicsAmazon—🇺🇸 United States
American GirlMattel1998🇺🇸 United States
AmicaAmica—🇵🇱 Poland
AQUAHaier2015🇯🇵 Japan
ArçelikArçelik—🇹🇷 Turkey
ArcticArçelik—🇷🇴 Romania
AtlasHemas—🇱🇰 Sri Lanka
BarbieMattel—🇺🇸 United States
BauknechtArçelik—🇩🇪 Germany
BekoArçelik—🇹🇷 Turkey
BIC CristalBIC—🇫🇷 France
BIC LighterBIC—🇫🇷 France
BILLYInter IKEA—🇸🇪 Sweden
BISSELLBISSELL—🇺🇸 United States
Black+DeckerStanley Black & Decker2010🇺🇸 United States
BlombergArçelik—🇩🇪 Germany
Braun HouseholdDe'Longhi—🇩🇪 Germany
BritaClorox—🇩🇪 Germany
CandyHaier2019🇮🇹 Italy
CasarteHaier—🇨🇳 China
CDAAmica2015🇬🇧 United Kingdom
ClassmateITC—🇮🇳 India
ColemanNewell Brands2016🇺🇸 United States
COLMOMidea—🇨🇳 China
ComfeeMidea—🇨🇳 China
ContigoNewell Brands2016🇺🇸 United States
Crock-PotNewell Brands2016🇺🇸 United States
CylindaVestel2024🇸🇪 Sweden
DawlanceArçelik—🇵🇰 Pakistan
De'LonghiDe'Longhi—🇮🇹 Italy
DefyArçelik—🇿🇦 South Africa
Dungeons & DragonsHasbro1999🇺🇸 United States
DuracellBerkshire Hathaway2016🇺🇸 United States
DysonDyson—🇬🇧 United Kingdom
ElectroluxElectrolux—🇸🇪 Sweden
ElektrabregenzArçelik—🇦🇹 Austria
EnergizerEnergizer Holdings—🇺🇸 United States
EurekaMidea—🇺🇸 United States
EvereadyEnergizer Holdings—🇺🇸 United States
EversysDe'Longhi2021🇨🇭 Switzerland
ÉxitoLedesma1994🇦🇷 Argentina
FagorAmica2019🇪🇸 Spain
Fisher & PaykelHaier2018🇳🇿 New Zealand
Fisher-PriceMattel1993🇺🇸 United States
FrigidaireElectrolux1986🇺🇸 United States
George Foreman GrillSpectrum Brands—🇺🇸 United States
GladClorox—🇺🇸 United States
GloriaLedesma1994🇦🇷 Argentina
GramAmica2000🇩🇰 Denmark
GrundigArçelik—🇩🇪 Germany
HaierHaier—🇨🇳 China
HansaAmica—🇵🇱 Poland
HeftyReynolds Consumer Products—🇺🇸 United States
HooverTechtronic Industries—🇺🇸 United States
Hot WheelsMattel—🇺🇸 United States
HotpointArçelik2024🇬🇧 United Kingdom
Hydro FlaskHelen of Troy2016🇺🇸 United States
IKEAInter IKEA—🇸🇪 Sweden
IndesitArçelik2024🇮🇹 Italy
Instant PotGroupe SEB2023🇨🇦 Canada
JennAirWhirlpool—🇺🇸 United States
KenwoodDe'Longhi2001🇬🇧 United Kingdom
KingsfordClorox—🇺🇸 United States
KitchenAidWhirlpool1986🇺🇸 United States
KrupsGroupe SEB2001🇩🇪 Germany
KwikotHaier2024🇿🇦 South Africa
LeaderHaier—🇨🇳 China
Ledesma NATLedesma—🇦🇷 Argentina
LEGOThe LEGO Group—🇩🇰 Denmark
LEGO DUPLOThe LEGO Group—🇩🇰 Denmark
LEGO TechnicThe LEGO Group—🇩🇰 Denmark
LeisureArçelik—🇬🇧 United Kingdom
Little SwanMidea—🇨🇳 China
LoctiteHenkel—🇺🇸 United States
Magic: The GatheringHasbro1999🇺🇸 United States
MatchboxMattel1997🇬🇧 United Kingdom
MaytagWhirlpool2006🇺🇸 United States
MideaMidea—🇨🇳 China
MonopolyHasbro—🇺🇸 United States
MontblancRichemont—🇩🇪 Germany
MoulinexGroupe SEB2001🇫🇷 France
NerfHasbro—🇺🇸 United States
NinjaSharkNinja—🇺🇸 United States
OlympicOlympic Industries—🇧🇩 Bangladesh
OXO (kitchenware)Helen of Troy2004🇺🇸 United States
Paper MateNewell Brands—🇺🇸 United States
PattexHenkel—🇩🇪 Germany
Play-DohHasbro—🇺🇸 United States
PrestoReynolds Consumer Products—🇺🇸 United States
PrittHenkel—🇩🇪 Germany
PunaxLedesma—🇦🇷 Argentina
PURHelen of Troy2012🇺🇸 United States
RayovacEnergizer Holdings2019🇺🇸 United States
RegalVestel—🇹🇷 Turkey
Reynolds WrapReynolds Consumer Products—🇺🇸 United States
RoombaPicea via iRobot—🇺🇸 United States
RowentaGroupe SEB1988🇩🇪 Germany
RubbermaidNewell Brands—🇺🇸 United States
SharkSharkNinja—🇺🇸 United States
SharpieNewell Brands—🇺🇸 United States
SodaStreamPepsiCo2018🇮🇱 Israel
Swiss Army KnifeVictorinox—🇨🇭 Switzerland
Tami4Strauss Group—🇮🇱 Israel
TefalGroupe SEB—🇫🇷 France
TekaMidea2025🇩🇪 Germany
tesaBeiersdorf—🇩🇪 Germany
ToshibaMidea2016🇯🇵 Japan
TransformersHasbro—🇺🇸 United States
TupperwareTupperware Brands—🇺🇸 United States
UNOMattel1992🇺🇸 United States
VartaEnergizer Holdings2019🇩🇪 Germany
VaxTechtronic Industries1999🇬🇧 United Kingdom
VestelVestel—🇹🇷 Turkey
VestfrostVestel2008🇩🇰 Denmark
Voltas BekoArçelik—🇮🇳 India
WAHINMidea—🇨🇳 China
WD-40WD-40 Company—🇺🇸 United States
WhirlpoolWhirlpool—🇺🇸 United States
White BarnBath & Body Works—🇺🇸 United States
WMFGroupe SEB2016🇩🇪 Germany
Yankee CandleNewell Brands2016🇺🇸 United States
ZanussiElectrolux1984🇮🇹 Italy
Zara HomeInditex—🇪🇸 Spain
ZiplocSC Johnson1998🇺🇸 United States
ZippoZippo—🇺🇸 United States

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