Who owns Duracell?
Duracell is owned by Berkshire Hathaway (the United States, NYSE: BRK.B), which has owned the brand since 29 February 2016.[1] Duracell was founded in 1924 in the United States and was independent until 2016.
Key facts
- Current owner
- Berkshire Hathaway Inc. verified
- Owned since
- Previous owner
- Independent (1924–2016)
- Owner HQ
- 🇺🇸 United States, Omaha, Nebraska
- Origin
- 🇺🇸 United States
- Founded
- 1924
- Category
- Home care › Household goods & storage › Batteries & lighting
- Parent ticker
- NYSE: BRK.B
- Last verified
- · 1 sources
About Duracell
Duracell alkaline batteries date to research in the 1920s on longer-lasting cells, with the consumer brand launched in 1964, and its copper-topped design is registered trade dress. Berkshire Hathaway acquired the business from Procter & Gamble in 2016, paying with its P&G shares rather than cash.
Ownership timeline of Duracell
- 2016 – present Berkshire Hathaway [1] verified
Where Duracell sits in Berkshire Hathaway
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Berkshire Hathaway
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Frequently asked questions
Who is the parent company of Duracell?
The parent company of Duracell is Berkshire Hathaway, a holding company headquartered in the United States.
Is Duracell American?
Yes. Duracell originated in the United States in 1924 and its owner, Berkshire Hathaway, is also headquartered in the United States.
Since when has Berkshire Hathaway owned Duracell?
Berkshire Hathaway has owned Duracell since 29 February 2016.
Who owned Duracell before Berkshire Hathaway?
Duracell was an independent company from its founding in 1924 until Berkshire Hathaway acquired it in 2016.
Is Duracell still owned by Berkshire Hathaway?
Yes. As of 6 September 2026, Duracell is still owned by Berkshire Hathaway. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Berkshire Hathaway Inc. Annual Report on Form 10-K filed 2026-03-02 — SEC EDGAR, SEC Form 10-K, published 2 March 2026; retrieved 6 September 2026.
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