Duracell is owned by Berkshire Hathaway (the United States, NYSE: BRK.B), which acquired the brand on 29 February 2016 for $4.7 billion from Procter & Gamble.[1][2]
Duracell alkaline batteries date to research in the 1920s on longer-lasting cells, with the consumer brand launched in 1964, and its copper-topped design is registered trade dress. Berkshire Hathaway acquired the business from Procter & Gamble in 2016, paying with its P&G shares rather than cash.
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Berkshire Hathaway acquired Duracell from Procter & Gamble in a share exchange worth about $4.7 billion, handing back its P&G stock rather than paying cash. Structuring it as an exchange avoided a large capital gains charge on shares Berkshire had held since the Gillette merger.
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The parent company of Duracell is Berkshire Hathaway, a holding company headquartered in the United States.
Yes. Duracell originated in the United States in 1924 and its owner, Berkshire Hathaway, is also headquartered in the United States.
Berkshire Hathaway completed its acquisition of Duracell on 29 February 2016, after announcing the deal on 13 November 2014. The deal was valued at $4.7 billion (enterprise value).
Yes. As of 16 September 2026, Duracell is still owned by Berkshire Hathaway. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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