Roomba is owned by Picea (China) through its subsidiary iRobot.[1]
Roomba created the domestic robot vacuum category in 2002 and its name is used generically for the whole product class. The mapping data its machines collect about the inside of homes was a central concern in the review of Amazon's attempt to buy the company.
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Amazon agreed to acquire iRobot for about $1.7 billion, later reduced to about $1.4 billion. British regulators cleared it unconditionally; European regulators signalled objections, and Amazon abandoned the deal in January 2024, paying a $94 million termination fee. iRobot stayed independent until a Chapter 11 plan made it a wholly owned subsidiary of Shenzhen PICEA Robotics in January 2026.
The Competition and Markets Authority cleared Amazon's proposed acquisition of iRobot unconditionally in June 2023, finding it would not substantially lessen competition in robot vacuums. European regulators took a different view, and Amazon abandoned the transaction in January 2024 rather than contest it, leaving iRobot independent.
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The parent company of Roomba is Picea, a privately held company headquartered in China. Roomba sits under Picea's subsidiary iRobot.
Roomba originated in the United States in 2002, but it is owned today by Picea, which is headquartered in China. So Roomba is an American-origin brand under Chinese ownership.
Yes. As of 16 September 2026, Roomba is still owned by Picea. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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