Brandtree

Amazon: brands it owns and its ownership tree

Amazon (NASDAQ: AMZN) is a publicly listed company headquartered in Seattle, Washington, United States that owns 11 consumer brands across 3 categories, and has 5 recorded transactions.[1]

Amazon began selling books online in 1994 and is now among the largest companies in the world. Its 2017 purchase of Whole Foods Market gave it a physical grocery estate, and it has since built its own grocery and household brands sold through its store.

Company facts

Legal name
Amazon.com, Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Seattle, Washington, United States
Founded
1994
Tickers
NASDAQ: AMZN
SEC CIK
0001018724
Wikidata
Q3884
Website
www.aboutamazon.com
Last verified
· 6 sources

Amazon in numbers

Everything Amazon owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Amazon owns Tree of 11 brands under Amazon. Amazon 365 by Whole Foods Market Amazon Basics Amazon Web Services Amazon.com Audible Goodreads IMDb Ring and 3 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 11 brands, with sources → · Competitors by shared categories →

Acquisitions by Amazon

Acquisition closed

Amazon acquires Twitch

Amazon acquired Twitch for about $970 million in cash, outbidding Google. Live game streaming was then a niche few large companies took seriously, and Twitch remains the centre of that economy a decade later.

Value
$970m
Buyer
Amazon
Seller
—
Regulatory
None recorded
Acquisition closed

Amazon acquires Zappos

Amazon acquired Zappos for about $1.2 billion in stock. Zappos kept its own management, culture and headquarters, an unusual degree of independence that Amazon maintained for years afterwards.

Value
$1.2bn
Buyer
Amazon
Seller
—
Regulatory
None recorded
Acquisition closed

Amazon acquires Audible

Amazon acquired Audible for about $300 million, pairing spoken-word audio with the Kindle it had launched a few months earlier. Audible had sold the first portable digital audio player in 1997, four years before the iPod.

Value
$300m
Buyer
Amazon
Seller
—
Regulatory
None recorded

Full ownership and deal history →

Regulatory history

CaseRegulatorDecisionDate
Amazon / iRobot merger inquirycmacleared16 June 2023

Latest news about Amazon

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Official recalls involving Amazon products

3 recall notices from government regulators matched to Amazon. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.

Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.

Frequently asked questions

What brands does Amazon own?

Amazon owns 11 consumer brands tracked here, including Amazon.com, Goodreads, Zappos, Amazon Web Services, Ring and Amazon Basics.

Is Amazon an American company?

Yes. Amazon is headquartered in Seattle, Washington, United States and was founded in 1994.

Who owns Amazon?

Amazon is a publicly listed company owned by its shareholders; it trades as AMZN on the NASDAQ.

What was Amazon's most recent acquisition?

The most recent completed acquisition recorded here is Whole Foods Market and 365 by Whole Foods Market on 28 August 2017.

Sources (6) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Amazon.com, Inc. Annual Report on Form 10-K filed 2026-02-06 — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 16 September 2026.
  2. [2] Amazon.com, Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
  3. [3] Amazon.com to acquire Audible, Inc. — Amazon.com, Inc., Official press release, published 31 January 2008; retrieved 16 September 2026.
  4. [4] Amazon.com to acquire Twitch Interactive — Amazon.com, Inc., Official press release, published 25 August 2014; retrieved 16 September 2026.
  5. [5] Amazon.com to acquire Zappos.com — Amazon.com, Inc., Official press release, published 22 July 2009; retrieved 16 September 2026.
  6. [6] Amazon / iRobot merger inquiry — Competition and Markets Authority, Regulator decision, published 16 June 2023; retrieved 16 September 2026.

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