Zappos is owned by Amazon (the United States, NASDAQ: AMZN), which acquired the brand on 1 November 2009 for $1.2 billion.[1][2] Zappos was founded in 1999 in Las Vegas, Nevada and was independent until 2009.
Zappos sold shoes online when the accepted wisdom was that nobody would buy footwear unseen, and built its reputation on free returns and unusually long customer service calls. Amazon acquired it in 2009 for about $1.2 billion in stock. Its founder Tony Hsieh wrote a book about the company's culture, and Amazon kept it running as a separate business with its own management rather than folding it into the main site.
Amazon acquired Zappos for about $1.2 billion in stock. Zappos kept its own management, culture and headquarters, an unusual degree of independence that Amazon maintained for years afterwards.
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Frequently asked questions
Who is the parent company of Zappos?
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The parent company of Zappos is Amazon, a publicly listed company headquartered in the United States.
Is Zappos American?
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Yes. Zappos originated in the United States in 1999 and its owner, Amazon, is also headquartered in the United States.
When did Amazon buy Zappos?
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Amazon completed its acquisition of Zappos on 1 November 2009, after announcing the deal on 22 July 2009. The deal was valued at $1.2 billion.
Who owned Zappos before Amazon?
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Zappos was an independent company from its founding in 1999 in Las Vegas, Nevada until Amazon acquired it in 2009.
Is Zappos still owned by Amazon?
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Yes. As of 16 September 2026, Zappos is still owned by Amazon. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.