Who are Amazon's biggest competitors?
On Brandtree, Amazon's biggest competitors by shared categories are Alphabet, which shares 3 categories, such as connected devices and productivity & developer tools; IAC, which shares 2 categories, such as digital publishing; and ByteDance, which shares 2 categories, such as video platforms.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Amazon controls 11 brands with a page here, across 8 categories; 51 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Alphabet | 3 | 23% | Connected devices, Productivity & developer tools and Video platforms |
| 2 | IAC | 2 | 25% | Digital publishing and Productivity & developer tools |
| 3 | ByteDance | 2 | 25% | Video platforms and Productivity & developer tools |
| 4 | Meta | 2 | 22% | Social networks and Connected devices |
| 5 | Microsoft | 2 | 18% | Productivity & developer tools and Social networks |
| 6 | Ahold Delhaize | 1 | 13% | Canned & shelf-stable meals |
| 7 | Aldi Nord | 1 | 13% | Canned & shelf-stable meals |
| 8 | Aldi Süd | 1 | 13% | Canned & shelf-stable meals |
| 9 | Bonduelle | 1 | 13% | Canned & shelf-stable meals |
| 10 | Schwarz Group | 1 | 13% | Canned & shelf-stable meals |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Amazon and Alphabet: 3 shared categories
| Category | Amazon | Alphabet |
|---|---|---|
| Connected devices | Ring | Fitbit, Google Nest, Waymo |
| Productivity & developer tools | Amazon Web Services | Google Cloud, Google DeepMind |
| Video platforms | Twitch | YouTube |
Amazon and IAC: 2 shared categories
Amazon and ByteDance: 2 shared categories
| Category | Amazon | ByteDance |
|---|---|---|
| Video platforms | Twitch | Douyin, TikTok |
| Productivity & developer tools | Amazon Web Services | CapCut |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Amazon owns and the most overlapping owners on Brandtree.