Who owns the search & social brands?
17 search & social brands tracked here are owned by 10 companies; the three largest owners, Meta, Apollo and Microsoft, control 7 of them (41%) as of Sep 2026.
-
17
brands
-
10
owning companies
-
41%
held by top 3 owners
-
0
foreign-owned brands · origin ≠ owner HQ
Biggest owners of search & social brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Meta | 🇺🇸 United States | 3 | Facebook, Instagram, Threads |
| 2 | Apollo | 🇺🇸 United States | 2 | AOL, Yahoo |
| 3 | Microsoft | 🇺🇸 United States | 2 | Bing, LinkedIn |
| 4 | ByteDance | 🇨🇳 China | 2 | Douyin, TikTok |
| 5 | Amazon | 🇺🇸 United States | 2 | Goodreads, Twitch |
| 6 | Alphabet | 🇺🇸 United States | 2 | Google Search, YouTube |
| 7 | 🇺🇸 United States | 1 | ||
| 8 | 🇺🇸 United States | 1 | ||
| 9 | Automattic | 🇺🇸 United States | 1 | Tumblr |
| 10 | X Corp. | 🇺🇸 United States | 1 | X |
Sub-categories
All search & social brands and their owners
| Brand | Owner | Since | Origin |
|---|---|---|---|
| AOL | Apollo | 2021 | 🇺🇸 United States |
| Bing | Microsoft | — | 🇺🇸 United States |
| Douyin | ByteDance | — | 🇨🇳 China |
| Meta | — | 🇺🇸 United States | |
| Goodreads | Amazon | 2013 | 🇺🇸 United States |
| Google Search | Alphabet | — | 🇺🇸 United States |
| Meta | 2012 | 🇺🇸 United States | |
| Microsoft | 2016 | 🇺🇸 United States | |
| — | 🇺🇸 United States | ||
| — | 🇺🇸 United States | ||
| Threads | Meta | — | 🇺🇸 United States |
| TikTok | ByteDance | — | 🇨🇳 China |
| Tumblr | Automattic | 2019 | 🇺🇸 United States |
| Twitch | Amazon | 2014 | 🇺🇸 United States |
| X | X Corp. | 2022 | 🇺🇸 United States |
| Yahoo | Apollo | 2021 | 🇺🇸 United States |
| YouTube | Alphabet | 2006 | 🇺🇸 United States |