Brandtree

Alphabet: brands it owns and its ownership tree

Alphabet (NASDAQ: GOOGL) is a publicly listed company headquartered in Mountain View, California, United States that owns 13 consumer brands, and has 1 recorded transaction.[1]

Alphabet was created in 2015 as a holding company above Google, separating the search and advertising business from ventures such as Waymo and Verily. Google itself was founded in 1998 by two Stanford graduate students, and advertising against search results still produces the overwhelming majority of the group's revenue.

Company facts

Legal name
Alphabet Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Mountain View, California, United States
Founded
1998
Tickers
NASDAQ: GOOGL
SEC CIK
0001652044
Website
abc.xyz
Last verified
· 2 sources

Alphabet in numbers

Everything Alphabet owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Alphabet owns Tree of 13 brands under Alphabet. Alphabet Android Fitbit Gmail Google Chrome Google Cloud Google DeepMind Google Maps Google Nest and 5 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 13 brands, with sources →

Acquisitions by Alphabet

Acquisition closed

Alphabet acquires YouTube

Google acquired YouTube for $1.65 billion in stock, twenty months after the video site was founded and while it still had no meaningful revenue. The price was widely criticised as reckless at the time.

Value
$1.65bn
Seller
Regulatory
None recorded

Latest news about Alphabet

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Frequently asked questions

What brands does Alphabet own?

Alphabet owns 13 consumer brands tracked here, including Google Search, Google Chrome, Android, Waymo, Waze and YouTube.

Is Alphabet an American company?

Yes. Alphabet is headquartered in Mountain View, California, United States and was founded in 1998.

Who owns Alphabet?

Alphabet is a publicly listed company owned by its shareholders; it trades as GOOGL on the NASDAQ.

What was Alphabet's most recent acquisition?

The most recent completed acquisition recorded here is YouTube on 13 November 2006.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Alphabet Inc. Annual Report on Form 10-K filed 2026-02-05 — SEC EDGAR, SEC Form 10-K, published 5 February 2026; retrieved 6 September 2026.
  2. [2] Google Inc. Form 8-K — completion of acquisition of YouTube, Inc. — SEC EDGAR, SEC Form 8-K, published 13 November 2006; retrieved 6 September 2026.

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