Fitbit is owned by Alphabet (the United States, NASDAQ: GOOGL), which acquired the brand on 14 January 2021 for $2.1 billion.[1][2] Fitbit was founded in 2007 in San Francisco, California and was independent until 2021.
Fitbit made the step counter a mainstream object, selling clip-on trackers from 2009 and later smartwatches. Google acquired it in 2021 for about $2.1 billion, a deal European regulators cleared only after commitments not to use the health data for advertising.
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Google acquired Fitbit for about $2.1 billion after a review lasting more than a year. The European Commission cleared it only against binding commitments not to use Fitbit health data for advertising and to keep rival wearables working with Android.
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The parent company of Fitbit is Alphabet, a publicly listed company headquartered in the United States.
Yes. Fitbit originated in the United States in 2007 and its owner, Alphabet, is also headquartered in the United States.
Alphabet completed its acquisition of Fitbit on 14 January 2021, after announcing the deal on 1 November 2019. The deal was valued at $2.1 billion.
Fitbit was an independent company from its founding in 2007 in San Francisco, California until Alphabet acquired it in 2021.
Yes. As of 16 September 2026, Fitbit is still owned by Alphabet. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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