Who owns Bing?
Bing is owned by Microsoft (the United States, NASDAQ: MSFT).[1]
Key facts
- Current owner
- Microsoft Corporation verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Redmond, Washington
- Origin
- 🇺🇸 United States
- Founded
- 2009
- Category
- Internet & digital › Search & social › Search engines
- Parent ticker
- NASDAQ: MSFT
- Last verified
- · 1 sources
About Bing
Bing launched in 2009 as Microsoft's third attempt at a search brand and holds a small share against Google, though it also supplies results to other services. Its integration of a large language model in 2023 was the first mainstream deployment of conversational search.
Ownership timeline of Bing
Where Bing sits in Microsoft
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Microsoft in internet & digital
Latest news about Bing
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Frequently asked questions
Who is the parent company of Bing?
The parent company of Bing is Microsoft, a publicly listed company headquartered in the United States.
Is Bing American?
Yes. Bing originated in the United States in 2009 and its owner, Microsoft, is also headquartered in the United States.
Is Bing still owned by Microsoft?
Yes. As of 6 September 2026, Bing is still owned by Microsoft. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Microsoft Corporation Annual Report on Form 10-K filed 2026-07-29 — SEC EDGAR, SEC Form 10-K, published 29 July 2026; retrieved 6 September 2026.
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