Brandtree

Acquisition closed

Apollo acquires Yahoo and 5 other brands (2021)

Apollo completed the acquisition of Yahoo and 5 other brands on 1 September 2021 for $5 billion.[1]

Funds managed by Apollo Global Management acquired ninety per cent of Verizon Media, comprising Yahoo and AOL and their properties, in a deal valued at about $5 billion. Verizon retained the remaining ten per cent.

Verizon had paid $4.4 billion for AOL in 2015 and $4.5 billion for Yahoo in 2017, so it sold the combined business for less than it paid for the two parts.

Deal facts

Announced
Closed
Value
$5 billion (enterprise value)
Buyer
Apollo
Seller
Assets
Yahoo, Yahoo Mail, Yahoo Finance, Yahoo Sports, AOL, Engadget
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
ApolloYahooowns100%2021-09-01present
ApolloYahoo Mailowns100%2021-09-01present
ApolloYahoo Financeowns100%2021-09-01present
ApolloYahoo Sportsowns100%2021-09-01present
ApolloAOLowns100%2021-09-01present
ApolloEngadgetowns100%2021-09-01present

Who owns these brands today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Apollo Funds to Acquire Verizon Media, to be rebranded Yahoo — Apollo Global Management, Inc., Official press release, published 3 May 2021; retrieved 6 September 2026.

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