Engadget is owned by Apollo (the United States, NYSE: APO), which acquired the brand on 1 September 2021 for $5 billion.[1][2] Engadget was founded in 2004 in the United States and was independent until 2021.
Engadget is a consumer technology publication founded in 2004 by a writer who had just left Gizmodo, and it became one of the largest gadget sites of the blogging era. It came to Yahoo through AOL, which had bought its parent Weblogs Inc. in 2005.
Funds managed by Apollo Global Management acquired ninety per cent of Verizon Media, comprising Yahoo and AOL and their properties, in a deal valued at about $5 billion. Verizon retained the remaining ten per cent.
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Frequently asked questions
Who is the parent company of Engadget?
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The parent company of Engadget is Apollo, a private-equity firm headquartered in the United States.
Is Engadget American?
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Yes. Engadget originated in the United States in 2004 and its owner, Apollo, is also headquartered in the United States.
When did Apollo buy Engadget?
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Apollo completed its acquisition of Engadget on 1 September 2021, after announcing the deal on 3 May 2021. The deal was valued at $5 billion (enterprise value).
Who owned Engadget before Apollo?
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Engadget was an independent company from its founding in 2004 until Apollo acquired it in 2021.
Is Engadget still owned by Apollo?
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Yes. As of 16 September 2026, Engadget is still owned by Apollo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.