Brandtree

Who owns Engadget?

Engadget is owned by Apollo (the United States, NYSE: APO), which acquired the brand on 1 September 2021.[1][2] Engadget was founded in 2004 in the United States and was independent until 2021.

Key facts

Current owner
Apollo Global Management, Inc. verified
Owned since
· deal details
Acquisition price
$5 billion (enterprise value)
Previous owner
Independent (2004–2021)
Owner HQ
🇺🇸 United States, New York, New York
Origin
🇺🇸 United States
Founded
2004
Category
Internet & digitalDigital servicesDigital publishing
Parent ticker
NYSE: APO
Last verified
· 2 sources

About Engadget

Engadget is a consumer technology publication founded in 2004 by a writer who had just left Gizmodo, and it became one of the largest gadget sites of the blogging era. It came to Yahoo through AOL, which had bought its parent Weblogs Inc. in 2005.

Ownership timeline of Engadget

Owners of Engadget from 2021 to 2026 Apollo 2021–present Apollo 2021202220232024202520262027
  1. 2021 – present Apollo acquired 1 September 2021 [1][2] verified

Where Engadget sits in Apollo

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Engadget sits in Apollo Tree of 6 brands under Apollo. Apollo Engadget AOL Yahoo Yahoo Finance Yahoo Mail Yahoo Sports

Open the full Apollo ownership tree →

Other brands owned by Apollo in internet & digital

See the full Apollo brand portfolio (6) →

Deals involving Engadget

Latest news about Engadget

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Frequently asked questions

Who is the parent company of Engadget?

The parent company of Engadget is Apollo, a private-equity firm headquartered in the United States.

Is Engadget American?

Yes. Engadget originated in the United States in 2004 and its owner, Apollo, is also headquartered in the United States.

When did Apollo buy Engadget?

Apollo completed its acquisition of Engadget on 1 September 2021, after announcing the deal on 3 May 2021.

Who owned Engadget before Apollo?

Engadget was an independent company from its founding in 2004 until Apollo acquired it in 2021.

Is Engadget still owned by Apollo?

Yes. As of 6 September 2026, Engadget is still owned by Apollo. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Apollo Global Management, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 6 September 2026.
  2. [2] Apollo Funds to Acquire Verizon Media, to be rebranded Yahoo — Apollo Global Management, Inc., Official press release, published 3 May 2021; retrieved 6 September 2026.

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