Brandtree

Automattic: brands it owns and its ownership tree

Automattic is a privately held company headquartered in San Francisco, California, United States that owns 4 consumer brands.[1]

Automattic is the company behind WordPress.com, founded in 2005 by one of the creators of the WordPress software. It is privately held and fully distributed with no central office, and its relationship with the separate non-profit WordPress Foundation became the subject of open litigation in 2024.

Company facts

Legal name
Automattic Inc.
Type
privately held company · see all privately held company owners
Headquarters
🇺🇸 San Francisco, California, United States
Founded
2005
Wikidata
Q2872634
Website
automattic.com
Last verified
· 1 sources

Automattic in numbers

Everything Automattic owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Automattic owns Tree of 4 brands under Automattic. Automattic Gravatar Tumblr WooCommerce WordPress.com

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Brand portfolio by category

Full portfolio, 4 brands, with sources →

Latest news about Automattic

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Frequently asked questions

What brands does Automattic own?

Automattic owns 4 consumer brands tracked here, including Gravatar, Tumblr, WooCommerce and WordPress.com.

Is Automattic an American company?

Yes. Automattic is headquartered in San Francisco, California, United States and was founded in 2005.

Who owns Automattic?

Automattic is privately held. Automattic is the company behind WordPress.com, founded in 2005 by one of the creators of the WordPress software.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Automattic — about us — Automattic Inc., Official document; retrieved 6 September 2026.

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