Who are Microsoft's biggest competitors?
On Brandtree, Microsoft's biggest competitors by shared categories are Alphabet, which shares 3 categories, such as productivity & developer tools and email & messaging; Apollo, which shares 2 categories, such as search engines; and Epic Games, which shares 2 categories, such as games & gaming platforms.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Microsoft controls 7 brands with a page here, across 5 categories; 22 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Alphabet | 3 | 30% | Productivity & developer tools, Email & messaging and Search engines |
| 2 | Apollo | 2 | 33% | Search engines and Email & messaging |
| 3 | Epic Games | 2 | 33% | Games & gaming platforms and Productivity & developer tools |
| 4 | Meta | 2 | 33% | Social networks and Email & messaging |
| 5 | Amazon | 2 | 18% | Productivity & developer tools and Social networks |
| 6 | 1 | 20% | Social networks | |
| 7 | 1 | 20% | Social networks | |
| 8 | Roblox | 1 | 20% | Games & gaming platforms |
| 9 | Snap | 1 | 20% | Email & messaging |
| 10 | X Corp. | 1 | 20% | Social networks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Microsoft and Alphabet: 3 shared categories
| Category | Microsoft | Alphabet |
|---|---|---|
| Productivity & developer tools | GitHub | Google Cloud, Google DeepMind |
| Email & messaging | Skype | Gmail |
| Search engines | Bing | Google Search |
Microsoft and Apollo: 2 shared categories
| Category | Microsoft | Apollo |
|---|---|---|
| Search engines | Bing | AOL, Yahoo |
| Email & messaging | Skype | Yahoo Mail |
Microsoft and Epic Games: 2 shared categories
| Category | Microsoft | Epic Games |
|---|---|---|
| Games & gaming platforms | Activision Blizzard, Minecraft, Xbox | Epic Games Store |
| Productivity & developer tools | GitHub | Unreal Engine |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Microsoft owns and the most overlapping owners on Brandtree.