Brandtree

Clorox: brands it owns and its ownership tree

Clorox (NYSE: CLX) is a publicly listed company headquartered in Oakland, California, United States that owns 12 consumer brands across 4 categories.[1]

Clorox began in 1913 producing liquid bleach in Oakland, California. Procter & Gamble bought it in 1957 but was forced to divest it in 1969 after an antitrust ruling, and it has been independent since.

Company facts

Legal name
The Clorox Company
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Oakland, California, United States
Founded
1913
Tickers
NYSE: CLX
SEC CIK
0000021076
Wikidata
Q1093066
Website
www.thecloroxcompany.com
Last verified
· 1 sources

Clorox in numbers

Everything Clorox owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Clorox owns Tree of 12 brands under Clorox. Clorox Brita Burt's Bees Clorox Formula 409 Fresh Step Glad Hidden Valley Kingsford and 4 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 12 brands, with sources →

Latest news about Clorox

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Frequently asked questions

What brands does Clorox own?

Clorox owns 12 consumer brands tracked here, including Kingsford, Pine-Sol, Clorox, Fresh Step, Formula 409 and Scoop Away.

Is Clorox an American company?

Yes. Clorox is headquartered in Oakland, California, United States and was founded in 1913.

Who owns Clorox?

Clorox is a publicly listed company owned by its shareholders; it trades as CLX on the NYSE.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Clorox Company Annual Report on Form 10-K filed 2026-08-07 — SEC EDGAR, SEC Form 10-K, published 7 August 2026; retrieved 6 September 2026.

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