Divestiture closed
Energizer Holdings acquires Rayovac and Varta (2019)
Energizer Holdings completed the acquisition of Rayovac and Varta on 2 January 2019 for $2 billion, buying from Spectrum Brands.[1]
Energizer bought the Rayovac and Varta consumer battery businesses from Spectrum Brands, consolidating three of the largest battery brands in North America and Europe under one owner. European regulators required Energizer to divest the Varta business in several markets before clearing the deal.
Deal facts
- Announced
- Closed
- Value
- $2 billion (enterprise value)
- Buyer
- Energizer Holdings
- Seller
- Spectrum Brands
- Assets
- Rayovac, Varta
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| Energizer Holdings | Rayovac | owns | 100% | 2019-01-02 | present |
| Energizer Holdings | Varta | owns | 100% | 2019-01-02 | present |
| Spectrum Brands | Rayovac | owns | 100% | 2005-01-01 | 2019-01-02 |
| Spectrum Brands | Varta | owns | 100% | 2005-01-01 | 2019-01-02 |
Who owns these brands today?
- Rayovac — owned by Energizer Holdings since 2019
- Varta — owned by Energizer Holdings since 2019
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Energizer Holdings, Inc. Annual Report on Form 10-K filed 2025-11-18 — SEC EDGAR, SEC Form 10-K, published 18 November 2025; retrieved 6 September 2026.
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