Brandtree

Newell Brands: brands it owns and its ownership tree

Newell Brands (NASDAQ: NWL) is a publicly listed company headquartered in Atlanta, Georgia, United States that owns 8 consumer brands across 2 categories, and has 1 recorded transaction.[1]

Newell Brands makes housewares, writing instruments, outdoor gear and baby products. Its 2016 purchase of Jarden roughly doubled its size and led to years of divestitures.

Company facts

Legal name
Newell Brands Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Atlanta, Georgia, United States
Founded
1903
Tickers
NASDAQ: NWL
SEC CIK
0000814453
Wikidata
Q1963736
Website
www.newellbrands.com
Last verified
· 2 sources

Newell Brands in numbers

Everything Newell Brands owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Newell Brands owns Tree of 8 brands under Newell Brands. Newell Brands Coleman Contigo Crock-Pot Graco Paper Mate Rubbermaid Sharpie Yankee Candle

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 8 brands, with sources →

Acquisitions by Newell Brands

Acquisition closed

Newell Brands acquires Yankee Candle, Coleman, Crock-Pot and Contigo

Newell Rubbermaid acquired Jarden for about $15.4 billion and renamed itself Newell Brands, roughly doubling in size overnight. Jarden had itself been assembled from dozens of acquisitions, and the combined company spent the following years selling many of them again after the debt proved heavier than the integration was worth.

Value
$15.4bn
Seller
—
Regulatory
None recorded

Latest news about Newell Brands

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Official recalls involving Newell Brands products

1 recall notice from government regulators matched to Newell Brands. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.

Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.

Frequently asked questions

What brands does Newell Brands own?

Newell Brands owns 8 consumer brands tracked here, including Paper Mate, Coleman, Rubbermaid, Graco, Sharpie and Crock-Pot.

Is Newell Brands an American company?

Yes. Newell Brands is headquartered in Atlanta, Georgia, United States and was founded in 1903.

Who owns Newell Brands?

Newell Brands is a publicly listed company owned by its shareholders; it trades as NWL on the NASDAQ.

What was Newell Brands' most recent acquisition?

The most recent completed acquisition recorded here is Yankee Candle, Coleman, Crock-Pot and Contigo on 15 April 2016.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Newell Brands Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 16 September 2026.
  2. [2] Newell Brands Inc. Form 8-K - completion of the Jarden acquisition — SEC EDGAR, SEC Form 8-K, published 15 April 2016; retrieved 16 September 2026.

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