Newell Brands: brands it owns and its ownership tree
Newell Brands (NASDAQ: NWL) is a publicly listed company headquartered in Atlanta, Georgia, United States that owns 8 consumer brands across 2 categories.[1]
Newell Brands makes housewares, writing instruments, outdoor gear and baby products. Its 2016 purchase of Jarden roughly doubled its size and led to years of divestitures.
-
brands owned
-
2
categories
-
0
acquisitions recorded
-
0
divestitures recorded
Company facts
- Legal name
- Newell Brands Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Atlanta, Georgia, United States
- Founded
- 1903
- Tickers
- NASDAQ: NWL
- SEC CIK
- 0000814453
- Wikidata
- Q1963736
- Website
- www.newellbrands.com
- Last verified
- · 1 sources
Newell Brands in numbers
- Newell Brands owns 8 consumer brands tracked here across 2 top-level categories; the largest is home care with 7 brands.[1]
Everything Newell Brands owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Latest news about Newell Brands
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
What brands does Newell Brands own?
Newell Brands owns 8 consumer brands tracked here, including Paper Mate, Coleman, Rubbermaid, Graco, Sharpie and Crock-Pot.
Is Newell Brands an American company?
Yes. Newell Brands is headquartered in Atlanta, Georgia, United States and was founded in 1903.
Who owns Newell Brands?
Newell Brands is a publicly listed company owned by its shareholders; it trades as NWL on the NASDAQ.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Newell Brands Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 6 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.