The LEGO Group: brands it owns and its ownership tree
The LEGO Group is a family-owned company headquartered in Billund, Denmark that owns 3 consumer brands.[1]
The LEGO Group was founded in Billund in 1932 by a carpenter who turned to wooden toys when building work dried up, and the name comes from the Danish leg godt, play well. It is the largest toy company in the world by revenue and is owned by the founding Kirk Kristiansen family.
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Company facts
- Legal name
- The LEGO Group
- Type
- family-owned company · see all family-owned company owners
- Headquarters
- 🇩🇰 Billund, Denmark
- Founded
- 1932
- Wikidata
- Q1063455
- Website
- www.lego.com/aboutus
- Last verified
- · 1 sources
The LEGO Group in numbers
- The LEGO Group owns 3 consumer brands tracked here across 1 top-level categories; the largest is home care with 3 brands.[1]
Everything The LEGO Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Latest news about The LEGO Group
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Frequently asked questions
What brands does The LEGO Group own?
The LEGO Group owns 3 consumer brands tracked here, including LEGO, LEGO Technic and LEGO DUPLO.
Is The LEGO Group a Danish company?
Yes. The LEGO Group is headquartered in Billund, Denmark and was founded in 1932.
Who owns The LEGO Group?
The LEGO Group is privately held. The LEGO Group was founded in Billund in 1932 by a carpenter who turned to wooden toys when building work dried up, and the name comes from the Danish leg godt, play well.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The LEGO Group Annual Report 2025 — The LEGO Group, Annual report, published 4 March 2026; retrieved 6 September 2026.
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