Brandtree

Who owns KitchenAid?

KitchenAid is owned by Whirlpool (the United States, NYSE: WHR), which has owned the brand since 1986.[1] KitchenAid was founded in 1919 in the United States and was independent until 1986.

Key facts

Current owner
Whirlpool Corporation verified
Owned since
Previous owner
Independent (1919–1986)
Owner HQ
🇺🇸 United States, Benton Harbor, Michigan
Origin
🇺🇸 United States
Founded
1919
Category
Home careHousehold goods & storageKitchenware & small appliances
Parent ticker
NYSE: WHR
Last verified
· 1 sources

About KitchenAid

KitchenAid launched its stand mixer in 1919, derived from an industrial dough mixer, and the tilt-head design from 1937 has barely changed since. Whirlpool acquired the brand with Hobart's consumer business in 1986 and positions it above Whirlpool on price.

Ownership timeline of KitchenAid

Owners of KitchenAid from 1986 to 2026 Whirlpool 1986–present Whirlpool 1990200020102020
  1. 1986 – present Whirlpool [1] verified

Where KitchenAid sits in Whirlpool

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where KitchenAid sits in Whirlpool Tree of 6 brands under Whirlpool. Whirlpool KitchenAid Hotpoint Indesit JennAir Maytag Whirlpool

Open the full Whirlpool ownership tree →

Other brands owned by Whirlpool in home care

See the full Whirlpool brand portfolio (6) →

Latest news about KitchenAid

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Frequently asked questions

Who is the parent company of KitchenAid?

The parent company of KitchenAid is Whirlpool, a publicly listed company headquartered in the United States.

Is KitchenAid American?

Yes. KitchenAid originated in the United States in 1919 and its owner, Whirlpool, is also headquartered in the United States.

Since when has Whirlpool owned KitchenAid?

Whirlpool has owned KitchenAid since 1986.

Who owned KitchenAid before Whirlpool?

KitchenAid was an independent company from its founding in 1919 until Whirlpool acquired it in 1986.

Is KitchenAid still owned by Whirlpool?

Yes. As of 6 September 2026, KitchenAid is still owned by Whirlpool. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Whirlpool Corporation Annual Report on Form 10-K filed 2026-02-11 — SEC EDGAR, SEC Form 10-K, published 11 February 2026; retrieved 6 September 2026.

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