Helen of Troy: brands it owns and its ownership tree
Helen of Troy (NASDAQ: HELE) is a publicly listed company headquartered in El Paso, Texas, United States that owns 5 consumer brands across 3 categories.[1]
Helen of Troy began in 1968 as an El Paso hair accessory business and grew by acquiring household, health and beauty brands rather than building them. It operates a portfolio of licensed and owned names across kitchen tools, water bottles, thermometers and hair styling appliances.
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brands owned
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3
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Helen of Troy Limited
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 El Paso, Texas, United States
- Founded
- 1968
- Tickers
- NASDAQ: HELE
- SEC CIK
- 0000916789
- Website
- www.helenoftroy.com
- Last verified
- · 1 sources
Helen of Troy in numbers
- Helen of Troy owns 5 consumer brands tracked here across 3 top-level categories; the largest is home care with 3 brands.[1]
Everything Helen of Troy owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Latest news about Helen of Troy
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Frequently asked questions
What brands does Helen of Troy own?
Helen of Troy owns 5 consumer brands tracked here, including Hot Tools, Osprey, PUR, OXO (kitchenware) and Hydro Flask.
Is Helen of Troy an American company?
Yes. Helen of Troy is headquartered in El Paso, Texas, United States and was founded in 1968.
Who owns Helen of Troy?
Helen of Troy is a publicly listed company owned by its shareholders; it trades as HELE on the NASDAQ.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Helen of Troy Limited Annual Report on Form 10-K filed 2026-04-23 — SEC EDGAR, SEC Form 10-K, published 23 April 2026; retrieved 6 September 2026.
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