Helen of Troy (NASDAQ: HELE) is a publicly listed company headquartered in El Paso, Texas, United States that owns 5 consumer brands across 3 categories, and has 4 recorded transactions.[1]
Helen of Troy began in 1968 as an El Paso hair accessory business and grew by acquiring household, health and beauty brands rather than building them. It operates a portfolio of licensed and owned names across kitchen tools, water bottles, thermometers and hair styling appliances.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Helen of Troy acquired Osprey Packs for about $414 million. Osprey offers to repair any pack it has ever made regardless of age or how the damage occurred, a guarantee that survived the change of ownership and is central to why customers buy them.
Helen of Troy acquired Hydro Flask for about $210 million. The insulated bottle became a cultural marker among American teenagers within a few years of the purchase, which the buyer could not have planned for.
Helen of Troy acquired the PUR water filtration business from Procter & Gamble. PUR is the main American rival to Brita, and faucet-mounted filters are a largely American format that has never taken hold in markets where tap water is filtered through jugs or not at all. The price was not disclosed.
Helen of Troy acquired OXO from World Kitchen for about $273 million. OXO had been founded on universal design: its Good Grips peeler was made for a cook with arthritis and turned out to be better for everyone, which is the principle the whole range follows.
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Helen of Troy owns 5 consumer brands tracked here, including Hot Tools, Osprey, PUR, OXO (kitchenware) and Hydro Flask.
Yes. Helen of Troy is headquartered in El Paso, Texas, United States and was founded in 1968.
Helen of Troy is a publicly listed company owned by its shareholders; it trades as HELE on the NASDAQ.
The most recent completed acquisition recorded here is Osprey on 29 December 2021.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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