Who owns Woolite?
Woolite is owned by Reckitt (the United Kingdom, LSE: RKT).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Reckitt Benckiser Group plc reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, Slough
- Origin
- 🇺🇸 United States
- Founded
- 1952
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- LSE: RKT
- Last verified
- · 1 sources
About Woolite
Woolite is a mild detergent for delicate fabrics, launched in 1952 for washing wool by hand at a time when most detergents would shrink or felt it. Reckitt sells it across Europe and North America. Ordinary detergents contain enzymes that attack protein fibres, which is precisely what wool and silk are made of.
Ownership timeline of Woolite
Where Woolite sits in Reckitt
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Reckitt ownership tree →
Other brands owned by Reckitt in home care
Latest news about Woolite
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Official recalls involving Woolite products
1 recall notice from government regulators matched to Woolite. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Woolite Delicates detergent in 50-fluid-ounce bottles — CPSC,
Reason given: The recalled products can contain Pseudomonas species bacteria, including Pseudomonas oleovorans, an environmental organism found widely in soil and water. People with weakened…
Recalling firm: Reckitt Benckiser LLC
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Woolite?
The parent company of Woolite is Reckitt, a publicly listed company headquartered in the United Kingdom.
Is Woolite American or British?
Woolite originated in the United States in 1952, but it is owned today by Reckitt, which is headquartered in the United Kingdom. So Woolite is an American-origin brand under British ownership.
Is Woolite still owned by Reckitt?
Yes. As of 16 September 2026, Woolite is still owned by Reckitt. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Reckitt Benckiser Group plc Annual Report and Accounts 2025 — Reckitt Benckiser Group plc, Annual report, published 5 March 2026; retrieved 18 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.