Who owns Tide?
Tide is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1946
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Tide
Tide was the first heavy-duty synthetic laundry detergent, launched in 1946 after Procter & Gamble chemists worked out how to combine a synthetic surfactant with builders that softened water. It transformed washing in hard-water areas and remains the largest detergent brand in North America; P&G sells the related Ariel elsewhere.
Ownership timeline of Tide
- ? – present Procter & Gamble [1] verified
Where Tide sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
Other brands owned by Procter & Gamble in home care
Latest news about Tide
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Official recalls involving Tide products
1 recall notice from government regulators matched to Tide. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Tide Pods, Gain Flings, Ace Pods and Ariel Pods liquid laundry detergent packets packaged in flexible film bags. This recall announcement applies only to bags… — CPSC,
Reason given: The outer packaging meant to prevent access to the contents can split open near the zipper track, posing a risk of serious injury to children and other vulnerable populations if…
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Tide?
The parent company of Tide is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Tide American?
Yes. Tide originated in the United States in 1946 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Tide still owned by Procter & Gamble?
Yes. As of 16 September 2026, Tide is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 16 September 2026.
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