Brandtree

Who owns Oral-B?

Oral-B is owned by Procter & Gamble (the United States, NYSE: PG), which acquired the brand on 1 October 2005 from The Gillette Company.[1][2] Before Procter & Gamble, Oral-B was owned by The Gillette Company to 2005.[2]

Key facts

Current owner
The Procter & Gamble Company verified
Owned since
· deal details
Acquisition price
$57 billion
Previous owner
The Gillette Company (?–2005)
Owner HQ
🇺🇸 United States, Cincinnati, Ohio
Origin
🇺🇸 United States
Founded
1950
Category
Personal care & beautyOral careToothpaste & toothbrushes
Parent ticker
NYSE: PG
Last verified
· 2 sources

About Oral-B

Oral-B began with a toothbrush designed in 1950 by a California periodontist who wanted softer, rounded bristles that would not damage gums. The brand moved into electric brushes after Gillette acquired it in 1984, and reached Procter & Gamble with the Gillette acquisition in 2005.

Ownership timeline of Oral-B

Owners of Oral-B from 1950 to 2026 The Gillette Company 1950–2005; Procter & Gamble 2005–present The Gillette Company Procter & Gamble 19501960197019801990200020102020
  1. 1950 – 2005 The Gillette Company sold 1 October 2005 [2] verified
  2. 2005 – present Procter & Gamble acquired 1 October 2005 [1][2] verified

Where Oral-B sits in Procter & Gamble

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Oral-B sits in Procter & Gamble Tree of 38 brands under Procter & Gamble. Procter & Gamble Oral-B Align Always Ariel Bounce Bounty and 32 more

Open the full Procter & Gamble ownership tree →

Other brands owned by Procter & Gamble in personal care & beauty

See the full Procter & Gamble brand portfolio (38) →

Deals involving Oral-B

Latest news about Oral-B

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Frequently asked questions

Who is the parent company of Oral-B?

The parent company of Oral-B is Procter & Gamble, a publicly listed company headquartered in the United States.

Is Oral-B American?

Yes. Oral-B originated in the United States in 1950 and its owner, Procter & Gamble, is also headquartered in the United States.

When did Procter & Gamble buy Oral-B?

Procter & Gamble completed its acquisition of Oral-B on 1 October 2005, after announcing the deal on 28 January 2005.

Who owned Oral-B before Procter & Gamble?

Before Procter & Gamble, Oral-B was owned by The Gillette Company until 2005.

Is Oral-B still owned by Procter & Gamble?

Yes. As of 6 September 2026, Oral-B is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.
  2. [2] The Procter & Gamble Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 6 September 2026.

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