Who owns the oral care brands?
30 oral care brands tracked here are owned by 16 companies; the three largest owners, Colgate-Palmolive, Unilever and Lion, control 12 of them (40%) as of Sep 2026.
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30
brands
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16
owning companies
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40%
held by top 3 owners
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11
foreign-owned brands · origin ≠ owner HQ
Biggest owners of oral care brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Colgate-Palmolive | 🇺🇸 United States | 5 | Colgate, Colgate Total, Tom's of Maine, elmex, meridol |
| 2 | Unilever | 🇬🇧 United Kingdom | 4 | Close-Up, Pepsodent, Signal, Zendium |
| 3 | Lion | 🇯🇵 Japan | 3 | CLINICA, NONIO, SYSTEMA |
| 4 | Haleon | 🇬🇧 United Kingdom | 3 | Parodontax, Polident, Sensodyne |
| 5 | Procter & Gamble | 🇺🇸 United States | 2 | Crest, Oral-B |
| 6 | Square Toiletries | 🇧🇩 Bangladesh | 2 | Magic, White Plus |
| 7 | Church & Dwight | 🇺🇸 United States | 2 | Pepsodent (United States), Waterpik |
| 8 | Hemas | 🇱🇰 Sri Lanka | 1 | Clogard |
| 9 | Dabur | 🇮🇳 India | 1 | Dabur Red Paste |
| 10 | Alicorp | 🇵🇪 Peru | 1 | Dento |
| 11 | Kobayashi Pharmaceutical | 🇯🇵 Japan | 1 | Itoyoji |
| 12 | Orkla | 🇳🇴 Norway | 1 | Jordan |
| 13 | Kenvue | 🇺🇸 United States | 1 | Listerine |
| 14 | LG H&H | 🇰🇷 South Korea | 1 | Perioe |
| 15 | Philips | 🇳🇱 Netherlands | 1 | Philips Sonicare |
| 16 | Perrigo | 🇮🇪 Ireland | 1 | Steripod |