Brandtree

Who owns Colgate Total?

Colgate Total is owned by Colgate-Palmolive (the United States, NYSE: CL).[1]

Key facts

Current owner
Colgate-Palmolive Company verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, New York
Origin
🇺🇸 United States
Founded
1992
Category
Personal care & beautyOral careToothpaste & toothbrushes
Parent ticker
NYSE: CL
Last verified
· 1 sources

About Colgate Total

Colgate Total launched in 1992 with triclosan, an antibacterial agent that stayed on the teeth between brushings, and it was the first toothpaste approved in the United States to claim gum disease prevention. It was reformulated without triclosan in 2019.

Ownership timeline of Colgate Total

Owners of Colgate Total from 1992 to 2026 Colgate-Palmolive 1992–present Colgate-Palmolive 1995200020052010201520202025
  1. 1992 – present Colgate-Palmolive [1] verified

Where Colgate Total sits in Colgate-Palmolive

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Colgate Total sits in Colgate-Palmolive Tree of 15 brands under Colgate-Palmolive. Colgate-Palmolive Colgate Total Ajax Colgate elmex Fabuloso Filorga and 9 more

Open the full Colgate-Palmolive ownership tree →

Other brands owned by Colgate-Palmolive in personal care & beauty

See the full Colgate-Palmolive brand portfolio (15) →

Latest news about Colgate Total

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Frequently asked questions

Who is the parent company of Colgate Total?

The parent company of Colgate Total is Colgate-Palmolive, a publicly listed company headquartered in the United States.

Is Colgate Total American?

Yes. Colgate Total originated in the United States in 1992 and its owner, Colgate-Palmolive, is also headquartered in the United States.

Is Colgate Total still owned by Colgate-Palmolive?

Yes. As of 6 September 2026, Colgate Total is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.

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