Brandtree

Who owns Softsoap?

Softsoap is owned by Colgate-Palmolive (the United States, NYSE: CL).[1]

Key facts

Current owner
Colgate-Palmolive Company verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, New York
Origin
🇺🇸 United States
Founded
1980
Category
Personal care & beautyBath, soap & hand care › Hand soap & sanitiser
Parent ticker
NYSE: CL
Last verified
· 1 sources

About Softsoap

Softsoap introduced liquid hand soap in a pump bottle to American households in 1980. Its inventor, worried that larger competitors would copy the idea immediately, bought the entire national supply of the pumps needed to make it, buying about a year of exclusivity. Colgate-Palmolive acquired the brand in 1987.

Ownership timeline of Softsoap

Owners of Softsoap from 1980 to 2026 Colgate-Palmolive 1980–present Colgate-Palmolive 19801990200020102020
  1. 1980 – present Colgate-Palmolive [1] verified

Where Softsoap sits in Colgate-Palmolive

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Softsoap sits in Colgate-Palmolive Tree of 15 brands under Colgate-Palmolive. Colgate-Palmolive Softsoap Ajax Colgate Colgate Total elmex Fabuloso and 9 more

Open the full Colgate-Palmolive ownership tree →

Other brands owned by Colgate-Palmolive in personal care & beauty

See the full Colgate-Palmolive brand portfolio (15) →

Latest news about Softsoap

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Frequently asked questions

Who is the parent company of Softsoap?

The parent company of Softsoap is Colgate-Palmolive, a publicly listed company headquartered in the United States.

Is Softsoap American?

Yes. Softsoap originated in the United States in 1980 and its owner, Colgate-Palmolive, is also headquartered in the United States.

Is Softsoap still owned by Colgate-Palmolive?

Yes. As of 6 September 2026, Softsoap is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 6 September 2026.

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