Who owns the bath, soap & hand care brands?
29 bath, soap & hand care brands tracked here are owned by 22 companies; the three largest owners, Unilever, Colgate-Palmolive and Procter & Gamble, control 10 of them (34%) as of Sep 2026.
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29
brands
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22
owning companies
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34%
held by top 3 owners
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6
foreign-owned brands · origin ≠ owner HQ
Biggest owners of bath, soap & hand care brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Unilever | 🇬🇧 United Kingdom | 5 | Dove, Dove Men+Care, Lifebuoy, Lux, Radox |
| 2 | Colgate-Palmolive | 🇺🇸 United States | 3 | Protex, Sanex, Softsoap |
| 3 | Procter & Gamble | 🇺🇸 United States | 2 | Ivory, Safeguard |
| 4 | Osotspa | 🇹🇭 Thailand | 1 | Babi Mild |
| 5 | Bath & Body Works | 🇺🇸 United States | 1 | Bath & Body Works |
| 6 | Godrej Consumer | 🇮🇳 India | 1 | Cinthol |
| 7 | Farmec | 🇷🇴 Romania | 1 | Dermofarm |
| 8 | Reckitt | 🇬🇧 United Kingdom | 1 | Dettol |
| 9 | Henkel | 🇩🇪 Germany | 1 | Dial |
| 10 | Natura &Co | 🇧🇷 Brazil | 1 | Ekos |
| 11 | PZ Cussons | 🇬🇧 United Kingdom | 1 | Imperial Leather |
| 12 | Lion | 🇯🇵 Japan | 1 | KireiKirei |
| 13 | WD-40 Company | 🇺🇸 United States | 1 | Lava |
| 14 | Lush | 🇬🇧 United Kingdom | 1 | Lush |
| 15 | Kao | 🇯🇵 Japan | 1 | Molton Brown |
| 16 | Rituals | 🇳🇱 Netherlands | 1 | Rituals |
| 17 | ITC | 🇮🇳 India | 1 | Savlon |
| 18 | Square Toiletries | 🇧🇩 Bangladesh | 1 | Sepnil |
| 19 | Lesieur Cristal | 🇲🇦 Morocco | 1 | Taous |
| 20 | Aurea | 🇬🇧 United Kingdom | 1 | The Body Shop |
| 21 | Hemas | 🇱🇰 Sri Lanka | 1 | Velvet |
| 22 | Edgewell | 🇺🇸 United States | 1 | Wet Ones |