Brandtree

Who owns Lux?

Lux is owned by Unilever (the United Kingdom, LSE: ULVR).[1]

Key facts

Current owner
Unilever PLC verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇬🇧 United Kingdom, London
Origin
🇬🇧 United Kingdom
Founded
1899
Category
Personal care & beautyBath, soap & hand careBar soap & body wash
Parent ticker
LSE: ULVR NYSE: UL AEX: UNA
Last verified
· 1 sources

About Lux

Lux began in 1899 as Sunlight Flakes, a laundry soap from Lever Brothers, and was relaunched in 1925 as a beauty soap advertised with film actresses, one of the earliest sustained uses of celebrity endorsement in consumer goods. It remains one of Unilever's largest brands in Asia, Latin America and the Middle East.

Ownership timeline of Lux

Owners of Lux from 1899 to 2026 Unilever 1899–present Unilever 1900192019401960198020002020
  1. 1899 – present Unilever [1] verified

Where Lux sits in Unilever

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Lux sits in Unilever Tree of 54 brands under Unilever. Unilever Lux Axe Bango Brut Cif Clear and 48 more

Open the full Unilever ownership tree →

Other brands owned by Unilever in personal care & beauty

See the full Unilever brand portfolio (54) →

Latest news about Lux

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Frequently asked questions

Who is the parent company of Lux?

The parent company of Lux is Unilever, a publicly listed company headquartered in the United Kingdom.

Is Lux British?

Yes. Lux originated in the United Kingdom in 1899 and its owner, Unilever, is also headquartered in the United Kingdom.

Is Lux still owned by Unilever?

Yes. As of 6 September 2026, Lux is still owned by Unilever. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.

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