Who owns Sure?
Sure is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1980
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Deodorant & antiperspirant
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Sure
Sure is the name Unilever uses for its Rexona antiperspirant in the United Kingdom and Ireland, sold on the promise that it will not let the wearer down. The same product is Degree in North America and Rexona almost everywhere else, three names for one formulation.
Ownership timeline of Sure
Where Sure sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
Other brands owned by Unilever in personal care & beauty
Latest news about Sure
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Sure?
The parent company of Sure is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Sure British?
Yes. Sure originated in the United Kingdom in 1980 and its owner, Unilever, is also headquartered in the United Kingdom.
Is Sure still owned by Unilever?
Yes. As of 6 September 2026, Sure is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.