Who owns Liquid I.V.?
Liquid I.V. is owned by Unilever (the United Kingdom, LSE: ULVR), which has owned the brand since 1 November 2020.[1] Liquid I.V. was founded in 2012 in Los Angeles and was independent until 2020.
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Previous owner
- Independent (2012–2020)
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States, Los Angeles
- Founded
- 2012
- Category
- Food › Nutrition & supplements › Protein & sports nutrition
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Liquid I.V.
Liquid I.V. makes powdered drink mixes based on oral rehydration therapy, the balance of glucose and electrolytes developed to treat dehydration, sold as a hydration multiplier added to water. Founded in Los Angeles in 2012, it was acquired by Unilever in 2020 and is reported as one of its fastest-growing brands.
Ownership timeline of Liquid I.V.
Where Liquid I.V. sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Frequently asked questions
Who is the parent company of Liquid I.V.?
The parent company of Liquid I.V. is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Liquid I.V. American or British?
Liquid I.V. originated in the United States in 2012, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Liquid I.V. is an American-origin brand under British ownership.
Since when has Unilever owned Liquid I.V.?
Unilever has owned Liquid I.V. since 1 November 2020.
Who owned Liquid I.V. before Unilever?
Liquid I.V. was an independent company from its founding in 2012 in Los Angeles until Unilever acquired it in 2020.
Is Liquid I.V. still owned by Unilever?
Yes. As of 6 September 2026, Liquid I.V. is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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