Who owns Signal?
Signal is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Key facts
- Current owner
- Unilever PLC verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1956
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Signal
Signal is a toothpaste sold across France, Belgium, Turkey and parts of Asia, launched in 1956 as the first striped toothpaste, in which red and white paste emerge together from a single tube through a nozzle design. It is the same brand family as Close-Up.
Ownership timeline of Signal
Where Signal sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Lipton
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- Snuggle
- St. Ives
- Suave
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
Other brands owned by Unilever in personal care & beauty
Latest news about Signal
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Frequently asked questions
Who is the parent company of Signal?
The parent company of Signal is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Signal American or British?
Signal originated in the United States in 1956, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Signal is an American-origin brand under British ownership.
Is Signal still owned by Unilever?
Yes. As of 6 September 2026, Signal is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F filed 2026-03-12 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 6 September 2026.
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