Who owns the bar soap & body wash brands?
18 bar soap & body wash brands tracked here are owned by 12 companies; the three largest owners, Unilever, Procter & Gamble and Colgate-Palmolive, control 9 of them (50%) as of Sep 2026.
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18
brands
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12
owning companies
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50%
held by top 3 owners
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5
foreign-owned brands · origin ≠ owner HQ
Biggest owners of bar soap & body wash brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Unilever | 🇬🇧 United Kingdom | 5 | Dove, Dove Men+Care, Lifebuoy, Lux, Radox |
| 2 | Procter & Gamble | 🇺🇸 United States | 2 | Ivory, Safeguard |
| 3 | Colgate-Palmolive | 🇺🇸 United States | 2 | Protex, Sanex |
| 4 | Bath & Body Works | 🇺🇸 United States | 1 | Bath & Body Works |
| 5 | Godrej Consumer | 🇮🇳 India | 1 | Cinthol |
| 6 | Henkel | 🇩🇪 Germany | 1 | Dial |
| 7 | Natura &Co | 🇧🇷 Brazil | 1 | Ekos |
| 8 | WD-40 Company | 🇺🇸 United States | 1 | Lava |
| 9 | Lush | 🇬🇧 United Kingdom | 1 | Lush |
| 10 | Kao | 🇯🇵 Japan | 1 | Molton Brown |
| 11 | Rituals | 🇳🇱 Netherlands | 1 | Rituals |
| 12 | Aurea | 🇬🇧 United Kingdom | 1 | The Body Shop |