Who owns Ivory?
Ivory is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1879
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Ivory
Ivory soap was created in 1879 and famously floats, the result of a batch that was over-whipped by accident and became the product's defining feature. Its claim to be 99 and 44 hundredths per cent pure is one of the oldest advertising slogans still in use.
Ownership timeline of Ivory
- 1879 – present Procter & Gamble [1] verified
Where Ivory sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Procter & Gamble in personal care & beauty
Latest news about Ivory
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Frequently asked questions
Who is the parent company of Ivory?
The parent company of Ivory is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Ivory American?
Yes. Ivory originated in the United States in 1879 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Ivory still owned by Procter & Gamble?
Yes. As of 6 September 2026, Ivory is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Annual Report on Form 10-K filed 2026-08-04 — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 6 September 2026.
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